A Sample Marketing Plan For Your Offline Business

If you want to earn a lot of money, you need to focus more on your marketing plan. This is the absolutely the most important part of selling your products and services. The business plan that you created when starting your business is totally different than how the marketing plan that you create will be.

You see your business plan contains everything that an investor will want to know before they hand you out a loan for your business. But your actual marketing plan is something that you should be doing to carry out the plans that is in your business plan. Your marketing plan should include things like the cost of advertising, your cost per lead, and your cost per sale.

This is something that you will want to focus on if you want to stay in business for the long haul. Your marketing plan will need to be written out so that you can follow everything to the “T”. In fact, here’s a sample marketing plan that I would like to give to you:

Monday: Run a display ad
Tuesday: Make new connections at the chamber of commerce
Wednesday: Go online and find a forum and participate
Thursday: Run some joint venture campaigns
Friday: Start running PPC campaigns
Saturday: Create a backend offer to your past customers
Sunday: Write an article and submit it to the article directories
Monday: Repeat the process

This simple marketing plan will get you on the road to success. Feel free to modify this plan if you think it can be improved, or simply just try it out the way that it is written above. This will definitely get you on the right step towards marketing your products and services.

If you want to see more sales from your business, then follow the tips above. This simple marketing plan will help you to get more done within your day, all while spending a lot of time on the golf course on a daily basis. You need to set up your business so that it can be put on autopilot, and you can run these ads day after day after day.

Since you’re more than likely operating as a one-man unit, you shouldn’t take a long time to put these techniques into use. You only have so much time in a day to perform the laborious tasks listed above – but it’s something that you should consider using in your business.

Hopefully you will use these tips to have the kind of success that you definitely want in your business. The more you look at your marketing strategy, the more you’ll be able to see and change what’s working, and what isn’t working.

Using all of these techniques will help you to boost your sales and profits in a hurry. I think there are still ways that you can use to boost your overall sales and profits using the techniques in this article – so don’t think that it couldn’t work for you.

Good luck with using these strategies to earn the amount of money that you could be making with your sales and profits.

Running a Successful MLM or Direct Sales Home Business

A lot of people jump into Multi Level Marketing (MLM) or Direct Sales because it offers them a chance to have their own business at relatively inexpensive startup costs. Most MLM or Direct Sales businesses allow the would-be entrepreneur to come in at anywhere from $100 or less, to a few thousand dollars. Which is a drop in the bucket when compared to trying to start a franchise which can start off on the low end at around $75,000 or more.

In my case I had a burning desire to be my own boss. I literally HATED the thought of working for someone else. I loathed the idea of having to ask someone to take a day off, to live MY life. My problem was I had no product no service and no ideas. I felt trapped. Actually as a Network Engineer I had a service but it was not something that I liked to do, so I knew it would not be a viable business for me to promote. I remember going to the bank to see what type of loan I could get to start up a franchise. The loan officer was actually an acquaintance of mine from college. When I submitted my paperwork he looked at me like I was an alien and said… “Wow! You make good money why do you want to start your own business?” In my mind I’m thinking “Why do you want to have your life controlled by your manager, boss or whomever?”

Before I go too far off on a tangent let me get back to the point of the article…

I have compiled some tips that I have used to run my business successfully. Keep in mind there are many schools of thought on this subject. I have listed below some things that have helped me maintain my focus and operate successfully.

1. Do your Due-Diligence!! If your planning on starting a franchise, or joining an MLM or doing Direct Sales make sure you research the company’s track record. Are they reputable? How long have they been in business? Are there any lawsuits pending on them for false claims or bad business practices? What kind of support will they offer you in running your company or selling their product?

2. Know your product and be proud of whatever product or service you are providing. You have to be willing to stand behind your product. Remember, when your doing your own business you don’t have that huge corporate company to hide behind. If your offering junk people will be linking that junk directly to you personally. It is hard to overcome a bad rep.

3. Run your business like a business! I cannot stress that one enough. Many people doing MLM or Direct sales don’t often achieve success because they do not put enough work into it. Act as if you are an employee of yourself, then think.. Would I pay myself for the work and effort I put in today? If you were working a 9-5 would your boss tolerate the effort or amount of work you did? This is very important in the beginning stages. Once you get your business up and going, you can then put it in to cruise control.

4. Stay Excited! If your not excited about what your doing odds are you will not stick with it long enough to achieve success. When most people don’t see that immediate success they lose the excitement that they had when they first started, with that they lose focus and desire then end up giving up.

5. Know what you want to accomplish every day. Write your goals for the day down if you have to. For example…

a. Ship orders.

b. Place 3 ads today

c. Send follow up emails to leads I spoke with yesterday

d. Call 30 leads

e. Come up with 2 new ways to market my product/service.

6. Look towards the future, vision your success. Some things that may keep you focused are… thinking about what you will do when you achieve mass success. Think about what kind of house you will buy. Will you go for the Ferrari or the Lamborghini, or whatever your dream car is. Also think about the people in your life you will be able to help. Will you pay off your parents home and your kids and school loans?

Direct Sales Recruiting – Listen With the Intent to Understand

I recently sat at my desk listening to a recorded conference call by Dr. Ellie Drake, another network marketing professional. It was an effective teleconference about developing listening skills and learning to connect to people with ease. The crux of the training call was the art of empathic listening.

Empathic listening requires you to ask a question and WAIT for the answer. But while you’re waiting, you’re LISTENING with the intent to understand, not with the intention of replying. Did you catch that? Listen with the intent to understand. Don’t listen with the intent to reply. This means not thinking about what you want to say while your prospect is talking. It means to really focus on the words they are saying and what is going on in their mind. Without judging. Listen to their words, watch their body language, and focus on the speaker completely.

It’s easier said than done. It takes practice and it doesn’t always happen. Drake suggests to observe the speaker’s feelings, emotions and inflections. Without judging, without trying to Fix or solve anything. Just listen with your intuition and pick up on their feelings. Then state your observations about their emotions, without judgment and a tool belt in hand ready to solve their problems.

The idea, particularly in network marketing, is to stop pulling people into our business, to meet them where they are, without judging. Then, by meeting them where they are (emotionally), and validating their experiences with empathic listening, you open the door for them to make the choice to follow you into your opportunity. Once you understand your prospect – or more to the point, they feel like you understand them – then you can attract them to where you are by using empathy to connect to them to what you have to offer.

Drake suggests using a pattern of “ask, listen, ask, listen, speak” to direct you efficiently to the root of their “pain” which may indicate a need for an affirmative buying decision. This isn’t just a recruiting idea. It’s a sales concept that applies to any attempt to earn an affirmative buying decision. Stop trying to make decisions about what to say when you should be listening.

Take mental notes when the speaker is speaking. When the speaker is finished, make observations about the emotional issues laid before you. Drake states, “The degree that a person will cooperate with change is exactly dependent upon their clarity on what their pain is.” It’s not about the degree of pain, but the clarity on their pain in their situation.

Asking the right questions makes a difference. Ask questions with a focus to understand their situation and their pain. Then listen. Ask another question about your observations. Seek to understand the speaker. Only after you’ve asked valuable questions that elicit emotional responses from the speaker, and sought to understand the person behind the emotions, then you can move them from where they are to where you are.

People are looking for opportunities year round. It becomes easier to recruit them when you seek to understand their needs first. Then – and only then – should you attempt to attract them to your opportunity. Once they feel understood, they look to you as a source of pleasure and an expert that can help them resolve their issues.