Direct Mail Remains Unmatched for Real Estate Investing Lead Generation

Business Owners that sit back and watch emails fill with Real Estate leads are usually a result of direct mail. Direct Mail remains the #1 method of lead generation for our Real Estate Investment business. I can only tell you what has worked for businesses I have been a part of.

There are a some places on the web where you can sign up for some super-savvy direct mail campaigns, that combine the use of yellow personalized postcards, over-sized yellow postcards, yellow post-it notes, large handwritten-font yellow letters, etc. Their lists range from 60/90 Day Late, Pre-Foreclosure, Property Tax Delinquent, Bankruptcy Chapter 13, Free and Clear, Out of Area Owner, Expired Listings, Adjustable Rate Mortgages with Equity, Wholesale Properties, Multi-Family Properties with Equity, and much much more. Each piece of mail sent out to prospects is personalized by first and last name. Every investor who dabbles in direct mail knows the hassle of first buying a list, scraping the list, and then attempting to fulfill the order in an efficient manner. It isn’t likely that the goal of sending out 3000 mailers in a 3 to 5 day window will occur. Why not let someone find the list for you, scrape the list for you, and then mail the list for you. Absolutely EVERYTHING is “Done for You.” Find a site like this and I promise you will bring in over 100 leads per month through similar direct mail campaigns.

Understand that the time you spend doing all of the preparation to send out personalized post cards is actually losing your business money. The value here is in your time. Don’t waste your time because you NEVER get it back.

5 Steps to Attracting Wealth in Your MLM or Direct Sales Business

As you read this article you will begin to realize there may be some crucial elements missing from how you build your MLM business.

Step 1: Realize that you are not your MLM.

What does this mean you might ask? It means that you are your business, not your company or products.

Step 2: You get what you focus on.

You should always focus on attracting leaders to you, not just your average Joe opportunity seeker. Opportunity seeker leads are not a good target market because most of them don’t have what it takes to succeed. Focus on helping the people who show you they are serious and deserve to be helped.

If you were starting a health club you wouldn’t contact musicians to help you launch your business would you?

Step 3: Ditch your “names list” of friends and family, they are not your prospects. Your friends can sometimes try to bring you down. Have you ever heard the saying “you’re only as rich as the 10 people you most frequently associate with”?

Having a target market of people who have a sincere desire to expand their personal wealth is a major key to your success. Cold calling leads from a list or trying to recruit every waiter in town is one of the reasons why 97% of network marketers fail.

Step 4: Use direct response style internet marketing and offline marketing techniques.

Internet marketers are savvy entrepreneurs who sell with emotion. People buy with emotion and justify with logic. This is an age old bit of sales wisdom that you can take straight to the bank.

Step 5: Believe that what you are selling is of value and provide value to your prospects. Give more back than your expect to receive and you will receive more that you ever gave.

A lot of network marketers are so busy pushing the dream to the wrong people, they fail to realize that they need to provide value to their real prospects, the people who love network marketing and the idea of creating residual income. Understand that your success in any endeavor will come from making people realize that you are the person they want to work with.

The other key secret is don’t be needy, you will be much more attractive to your prospects when they think you don’t need them.

People can join your MLM company with any number of distributors, your marketing should focus on making them want to join you. Once you start implementing some of these basic concepts into your business, you’ll open up a whole new world of possibilities for yourself and your downline.

If you’d like to learn more about how to build your MLM or direct sales business using the internet, just head over to my web site, because the steps you take to today can reap huge rewards for you tomorrow.

The Direct Marketing Manager’s Dream Come True – Variable Graphics with True Offset Quality

Following the recent introduction of cutting edge technology we can now offset print full colour brochures and flyers including colour photo of the individual recipients, on each one, on the fly.

And you can do all this with offset quality.

You can print a full colour multi-page document one page at a time, in the correct page order, ready for binding.

You can run a live press proof, on the correct stock to see exactly how the finished product will look.

You can print say a small run of annual reports (say 10) at minimal unit cost.

The press is called the Indigo and here’s how it works.

The Indigo is a Digital Offset Press and it’s strength is the ability to print subsequent sheets entirely different from the previous sheet and the following sheet.

It’s primarily used for short run colour work and personalised direct mail documents.

Its printing process is based around the ElectroInk technology, which uses small colour particles suspended in Imaging Oil (Isopar) that can be attracted to the sheet or repelled by means of varying voltage.

The ink forms a very thin and smooth plastic layer on the surface of the paper.

These particles are so small that the printed image does not cover the underlying surface of the paper, as is generally the case with laser printers.

This process brings the Indigo print quality closer in appearance to conventional offset lithography, whereby the ink is actually absorbed into the paper.

The suppliers of the Indigo provide the option for users to mix their own ink colours to match Pantone references. This is common with non-digital offset litho presses, and is one of the primary features that separates them from other digital printing devices.

Users can also order special pre-mixed colours, for example fluorescent colours such as pink, orange, green, yellow, red, etc can be printed with great success.

Some Indigo presses can print up to or seven colours in a single pass.

The name Indigo comes from a company founded by Benny Landa in 1977.

His idea was to manufacture photocopiers, however the development of ElectroInk technology lead him to create a Digital Offset Press by replacing the traditional ink with the new technology.

The E-Print 1000 was the result, released in 1993, a plateless digital offset press.

Hewlett Packard, a long-term research & development partner of Indigo, purchased the company in 2002.

Basically there are two versions of the Indigo Press, which can be broadly grouped by commercial (sheet fed, mainly for paper printing), or Industrial (web fed, mainly for packaging).Operators need to be specially trained to run Indigo’s as they are quite different operationally to conventional offset presses.

Although print quality from early models was suspect, the current series does not suffer from any particular issues of note.

In any event, the versatility of the press in terms of personalising marketing documents would far outweigh any minor problems.