Direct Mail Remains Unmatched for Real Estate Investing Lead Generation

Business Owners that sit back and watch emails fill with Real Estate leads are usually a result of direct mail. Direct Mail remains the #1 method of lead generation for our Real Estate Investment business. I can only tell you what has worked for businesses I have been a part of.

There are a some places on the web where you can sign up for some super-savvy direct mail campaigns, that combine the use of yellow personalized postcards, over-sized yellow postcards, yellow post-it notes, large handwritten-font yellow letters, etc. Their lists range from 60/90 Day Late, Pre-Foreclosure, Property Tax Delinquent, Bankruptcy Chapter 13, Free and Clear, Out of Area Owner, Expired Listings, Adjustable Rate Mortgages with Equity, Wholesale Properties, Multi-Family Properties with Equity, and much much more. Each piece of mail sent out to prospects is personalized by first and last name. Every investor who dabbles in direct mail knows the hassle of first buying a list, scraping the list, and then attempting to fulfill the order in an efficient manner. It isn’t likely that the goal of sending out 3000 mailers in a 3 to 5 day window will occur. Why not let someone find the list for you, scrape the list for you, and then mail the list for you. Absolutely EVERYTHING is “Done for You.” Find a site like this and I promise you will bring in over 100 leads per month through similar direct mail campaigns.

Understand that the time you spend doing all of the preparation to send out personalized post cards is actually losing your business money. The value here is in your time. Don’t waste your time because you NEVER get it back.