Creative Marketing Tips For Direct Sales Businesses

Each year, thousands of people create their own jobs by starting a home based direct sales business. One of the secrets to making a venture like this successful is to be a good marketer. Making the most of your marketing efforts at any stage of the game will help you get the leads you need to build a thriving list of potential clients and targeted leads.

There are several tried and true traditional methods of marketing yourself and the product you sell, including radio and print advertising, as well as direct mail.

But these methods can be costly, and fail to directly impact the customers you wish to reach.

An effective and inexpensive way to grow your direct sales business is to harness the influence of Web 2.0 applications and websites in order to develop new leads.

Most direct sales companies provide their consultants with some type of website or profile in order to help reach online customers, but in a competitive market, this is not enough.

These days, consumers are highly dependent upon the internet to help them narrow down their shopping choices, whether it be to read book reviews, find the best brand of washing machine, determine what they want in a new car, or research the independent beauty consultant who left her card on their windshield at the mall.

Whatever you’re selling, from cosmetics, to insurance, to health and fitness related supplements, it’s in the best interest of your bottom line to make sure that when prospective clients look for you online, they find information that makes them feel comfortable doing business with you.

Increase your web presence by utilizing various Internet profile and community websites to build rapport with people in your field, as well as to build trust with potential customers and affiliates.

You can also frequent message boards to help chime in on topics you can offer help with, and learn from others who have knowledge in areas that are not your strength.

Start Your Home Based Business With a Turnkey Marketing System

If greater than 97% of new marketers who start an online home based business spend far more money than they ever make and fail miserably within their first year in business why in your right mind would you want to start a home based business?

The answer is easy actually but we’ll get to that later on.

The reasons the majority do not see success when they start their online home based businesses are many and they all start with if:

• If you cannot generate traffic to your web page, you’re dead in the water.

• If you do manage to generate some traffic but your web page sucks, the traffic will not convert to leads.

• If you manage to generate a few leads, you still have to pick up the phone and call them. Most new markers sound so nervous and needy on the phone that they scare the heck out of their prospects before they have a chance to even introduce their incredible opportunity.

• If you do manage to luck out and make the odd sale but your product cannot stand on its own two feet, you’ll be toast before you know it.

• Finally, if you can’t generate business, you become increasingly desperate and deplete your savings account or worse rack up your credit card with a variety of opportunistic advertising methods and run out of money long before you make enough sales to get you started.

Welcome to the 97% club.

The good news is it doesn’t have to be like this any longer. Online marketing has progressed into the 21 century to the point where you can access turnkey marketing systems that virtually eliminate all the problems we’ve talked about above.

Using the right turnkey marketing system exponentially increase your chances of success by allowing you to build sales momentum making your business successful before you run out of money. This buys you the time to learn the complicated business of online sales and what will make you successful in the long term.

Just stop and think. Wouldn’t you feel more comfortable starting a home based business if you could fall back on a marketing team and tangible products that will help you through the pitfalls of starting a new online business? The team can help you in:

• designing web pages that work

• generating traffic to that webpage and watch them convert into leads

• feeling great about the product your selling because it can stand of its own two feet with real value for the buyer

• most importantly, in not having to pick up the phone and call your prospects because someone with a wealth of experience will do that for you leaving you to educate yourself on what it takes to become successful as a savvy online marketer. This alone is an absolutely huge benefit to the new marketer.

The key is to do your homework and align yourself with industry leaders who will share the benefit of their experience and help you through the learning curves. If you’re new to online direct sales, why risk your future by setting out on your own when there are options available that give you a much greater chance of long-term success?

Keep in mind that you will have to pay a fee to join a system like this. It doesn’t happen for free. But while there will be a cost to having the majority of work done for you but benefits of using the correct turnkey system far out weigh the downside of the extra costs incurred. In other words you will actually have a much improved chance of making a fantastic income once you get up and running. It’s worth it.

Now, back to the question of why you would start your own online business in the first place? An online business in network marketing is a great choice for the budding entrepreneur because the start up costs are far lower than a regular bricks and mortar type of business. You do not have to pay huge franchise fees and with the right type of turnkey system in place you have the time to learn while you work.

Recognized financial giant Robert Kiyosaki has stated in a number of his books and presentations that the only way to accumulate true wealth is to either own a business or to invest wisely. Being an employee is sometimes a safe way to go through life but unless you take the time to invest your earnings (and few rarely do), you will never accumulate a healthy enough bank balance to live the life you want and pass on a legacy to your future generations. In addition, done correctly, operating a home based business can put you in an advantageous tax position allowing you to keep more of your income for yourself.

The opportunity offered by starting the right kind of online home based business with a turnkey marketing system combined with stand alone products is something that everyone should consider doing. The benefits are life changing and the lifestyle can be simply wonderful. I wish you the best of success.

A Sample Marketing Plan For Your Offline Business

If you want to earn a lot of money, you need to focus more on your marketing plan. This is the absolutely the most important part of selling your products and services. The business plan that you created when starting your business is totally different than how the marketing plan that you create will be.

You see your business plan contains everything that an investor will want to know before they hand you out a loan for your business. But your actual marketing plan is something that you should be doing to carry out the plans that is in your business plan. Your marketing plan should include things like the cost of advertising, your cost per lead, and your cost per sale.

This is something that you will want to focus on if you want to stay in business for the long haul. Your marketing plan will need to be written out so that you can follow everything to the “T”. In fact, here’s a sample marketing plan that I would like to give to you:

Monday: Run a display ad
Tuesday: Make new connections at the chamber of commerce
Wednesday: Go online and find a forum and participate
Thursday: Run some joint venture campaigns
Friday: Start running PPC campaigns
Saturday: Create a backend offer to your past customers
Sunday: Write an article and submit it to the article directories
Monday: Repeat the process

This simple marketing plan will get you on the road to success. Feel free to modify this plan if you think it can be improved, or simply just try it out the way that it is written above. This will definitely get you on the right step towards marketing your products and services.

If you want to see more sales from your business, then follow the tips above. This simple marketing plan will help you to get more done within your day, all while spending a lot of time on the golf course on a daily basis. You need to set up your business so that it can be put on autopilot, and you can run these ads day after day after day.

Since you’re more than likely operating as a one-man unit, you shouldn’t take a long time to put these techniques into use. You only have so much time in a day to perform the laborious tasks listed above – but it’s something that you should consider using in your business.

Hopefully you will use these tips to have the kind of success that you definitely want in your business. The more you look at your marketing strategy, the more you’ll be able to see and change what’s working, and what isn’t working.

Using all of these techniques will help you to boost your sales and profits in a hurry. I think there are still ways that you can use to boost your overall sales and profits using the techniques in this article – so don’t think that it couldn’t work for you.

Good luck with using these strategies to earn the amount of money that you could be making with your sales and profits.