Newbie Real Estate Investor Strategy – Marketing to Find Motivated Sellers

As previously discussed, the best way to find leads and motivated sellers is to market. This as a real estate investment strategy, this method by far outperforms searching the Sunday paper, calling FSBO’s, Driving and looking for houses.

The reason for this is Marketing is working for you whether you are working or not. Think about this, when you are looking in the paper on Sunday, and you stop, is anyone else working for you? NO. But if you have an ad in the paper, and a few signs up, and a website on the internet, you have something working for you when you are sleeping, eating, at the movies, what ever.

The other reason we feel that marketing is so effective as a part of your real estate investor strategy, is you are getting people to call you! That means part of the work is already done. If they are calling you, then you already know that they are in need of your service. And you don’t have to work as hard trying to convince them of anything.

Now, there are two kinds of marketing out there. Direct response and indirect or brand advertising. Direct response advertising is designed to motivate a prospect to call you right away. Brand advertising is just like it sounds. It is marketing that is out there to build your brand.

As a new real estate investor, your goal is to focus on direct response advertising. Your real estate investor strategy is to market to get leads so you can do deals. When you have extra money, and you want to build your brand so you are the first person people think of when they need help, then it can be a great tool to use.

On average it takes 5-7 impressions before any connection is made to a prospect, so the key to successful marketing is consistency. Keep your message out there, everyday all the time, and the phone will ring!