Use Direct Communication on Your Site

You should also use some kind of direct communication on your site. Because we are all human, you have to use some kind of direct communication that is human orientated besides words in order to get their attention or to keep their attention. We are human, we want to interact. We want to hear somebody’s voice. I suggest that you use audio of some sort, whether you are using an audio player or you record your own audio and put your own button up there or use some third party service, it does not matter. Or you can use video, if you can make a video of yourself and put it up there, great, there are a lot of third party services out there that will let you do video, or you can hire somebody else to do it for you. If not a video of yourself, do a video of somebody else. Anything of the sort like that is direct communication that has a human voice.

I also suggest to put your picture up there. People want to see who they are dealing with. I have seen a lot of landing pages without pictures, I put my picture on there, I always have and I notice different results when I have my picture on there and when I have it off. It is just more friendly. It is more human interaction. And always, the whole purpose of the landing page, do not get caught up in the graphics, do not get caught up in the whole makeover of your landing page. You want to get the headline, maybe a few lines or a paragraph, then make sure you have brighter colors there. And then you want to tell them what you want them to do. You want to tell them I want you to put your name or email address in so that I can give you something else, so that you can give them more information or whatever it is.

Just say, simply fill in your information below, your name and email address and that is it. You have to tell them what you want them to do. And then they are looking for more information still on what you told them from the first tiny little ad that you have them click through, they are looking for more information on your only two level instant pay program and why I should join. So guess what your auto responder series should be talking about, your only two level instant pay program and why you should join. Where can I get the information from, and if you are unable to write this out go to your sales page. If the program has a sales page get the information from the sales page. It literally, and this is a little trick from affiliate marketing that we have been using for a few years now, if you have a good sales page, each sub headline down the sales page is a title of an email, you can edit it a little bit.

But, you can use that as the title of an email. Then the body part of that under the headline until the next sub headline is their email. We have literally, with the affiliate programs while selling different things, we have literally gone down the page and got six or seven or ten emails out of a sales page, literally taking that sub headline and making it a subject line. And literally taking the body under that and making it an email and then signed off by see you on the next email in a couple of days and then sign your name with a link to you site. It is that easy. Can you write your own email, yes, if you want to, great. But some of us that cannot write emails can certainly get the information off of the sales page.

One thing is that you should write the way you talk, there is no magical thing like this is the magical word that will get you ten thousand sales, that is not the key, just write how you talk. And not full of a bunch of hype that people have heard for the past few years. People get immune to that stuff and it just does not work anymore. In this day and age it is kind of easier with all the scammers and everything online to generate sales if you lie and people believe you and they buy from you. That is why it is so important to have some voice on the site, some kind of video, some kind of human interaction on the site. And that is about it for pay per click initially.

Now you are probably wondering, and all of this is covered in the videos in our back office, we tell you how to get conversion rates and how to get your quality score up and different things of that sort, I am not going to go over it now because it is better taught in the videos. Now, I am going to give you some results that you can get from pay per click and like a plan of action that you can use in pay per click campaigns from whether you join a program today, anytime in the future, no matter where you are at now, you can always count on this type of plan, no matter what you are doing. If you choose to master pay per click, you can apply it in any future programs, products or anything you want to sell on the internet. You do not have to just stick with mlm companies or their products, you can find any products that you want on the internet or make up your own to sell and you can use the same strategy.

Start Your Home Based Business With a Turnkey Marketing System

If greater than 97% of new marketers who start an online home based business spend far more money than they ever make and fail miserably within their first year in business why in your right mind would you want to start a home based business?

The answer is easy actually but we’ll get to that later on.

The reasons the majority do not see success when they start their online home based businesses are many and they all start with if:

• If you cannot generate traffic to your web page, you’re dead in the water.

• If you do manage to generate some traffic but your web page sucks, the traffic will not convert to leads.

• If you manage to generate a few leads, you still have to pick up the phone and call them. Most new markers sound so nervous and needy on the phone that they scare the heck out of their prospects before they have a chance to even introduce their incredible opportunity.

• If you do manage to luck out and make the odd sale but your product cannot stand on its own two feet, you’ll be toast before you know it.

• Finally, if you can’t generate business, you become increasingly desperate and deplete your savings account or worse rack up your credit card with a variety of opportunistic advertising methods and run out of money long before you make enough sales to get you started.

Welcome to the 97% club.

The good news is it doesn’t have to be like this any longer. Online marketing has progressed into the 21 century to the point where you can access turnkey marketing systems that virtually eliminate all the problems we’ve talked about above.

Using the right turnkey marketing system exponentially increase your chances of success by allowing you to build sales momentum making your business successful before you run out of money. This buys you the time to learn the complicated business of online sales and what will make you successful in the long term.

Just stop and think. Wouldn’t you feel more comfortable starting a home based business if you could fall back on a marketing team and tangible products that will help you through the pitfalls of starting a new online business? The team can help you in:

• designing web pages that work

• generating traffic to that webpage and watch them convert into leads

• feeling great about the product your selling because it can stand of its own two feet with real value for the buyer

• most importantly, in not having to pick up the phone and call your prospects because someone with a wealth of experience will do that for you leaving you to educate yourself on what it takes to become successful as a savvy online marketer. This alone is an absolutely huge benefit to the new marketer.

The key is to do your homework and align yourself with industry leaders who will share the benefit of their experience and help you through the learning curves. If you’re new to online direct sales, why risk your future by setting out on your own when there are options available that give you a much greater chance of long-term success?

Keep in mind that you will have to pay a fee to join a system like this. It doesn’t happen for free. But while there will be a cost to having the majority of work done for you but benefits of using the correct turnkey system far out weigh the downside of the extra costs incurred. In other words you will actually have a much improved chance of making a fantastic income once you get up and running. It’s worth it.

Now, back to the question of why you would start your own online business in the first place? An online business in network marketing is a great choice for the budding entrepreneur because the start up costs are far lower than a regular bricks and mortar type of business. You do not have to pay huge franchise fees and with the right type of turnkey system in place you have the time to learn while you work.

Recognized financial giant Robert Kiyosaki has stated in a number of his books and presentations that the only way to accumulate true wealth is to either own a business or to invest wisely. Being an employee is sometimes a safe way to go through life but unless you take the time to invest your earnings (and few rarely do), you will never accumulate a healthy enough bank balance to live the life you want and pass on a legacy to your future generations. In addition, done correctly, operating a home based business can put you in an advantageous tax position allowing you to keep more of your income for yourself.

The opportunity offered by starting the right kind of online home based business with a turnkey marketing system combined with stand alone products is something that everyone should consider doing. The benefits are life changing and the lifestyle can be simply wonderful. I wish you the best of success.

Direct Mail Marketing: How the Internet Can Help It Succeed

It was in the late ’90s when internet was introduced to the public though it has been around since 1980′s and it was only used by the military. With the presence of internet they say that it is the end of direct mail. But over the years, what they have predicted seems not going to happen. Instead with the presence of internet, direct mail is getting high response rate because of the help of online marketing.

Nowadays, with the help of direct mail, business owners and online marketers can get their targeted prospects to visit their sites and register online and even sometimes ending in purchasing the product or availing the service offered to them. With the tremendous response rate they are getting, direct mail has been reborn and it is used to capture the attention of the clients and motivate them to get online and visit the sites. Now online marketers have realized that they don’t have to spend so much money to advertise in the net for the branding of their company. They have learned that to be able to sell their products and services they have to take a direct response approach to their clients.

How the Internet Is Shaping Direct Mail

There are guidelines to follow in order to increase your response rate.

1. Emphasize your offer: Give offers that have value to your prospect clients. This is how online marketing works. One way that could do is to give some items for free. For quite a time it has been a practice to give free items to your prospect clients, but recently before giving something you should study first if it really works for you. You must test and keep records of the different offers that you’ve been giving. Whatever offer is giving your a high response rate and generating more sales with a lifetime value then that will be the offer you will use for your direct mails.

2. Think differently for your component package: the old style of direct mail package which includes letter, brochure, response form and BRE may be known to be dead for all but some of its categories still work until now. If your objective is to attract consumers to view your website, then the best thing you may do is to send postcards and self mailers. If you are also using the B-to-B application, the best thing you may do is to have a personalized letter which contains a personalized URL (first initials/first name/last name). This process is known to get a high response rate of about 50 percent or greater.

3. Stimulate your landing pages. A surface which offers traction is what we call a landing page and we have always had those in direct mails. All the parts of the direct mail; the top of the letter, the front cover and perhaps the overleaf on the brochure are places where the reader may gain traction and get into the rest of the package. The gap between marketer’s site and the original motivator like SEM, copy, e-mail, and banner ad is bridged by the landing page. It shows the reason why the clicker should continue. What kind of concept do you think is closest to this? It is the Johnson box. Your letter will work better if you will think of it as your landing page for the package.

4. Make your copy short. Although long copy still works, it only does in certain applications. To name a few are; investment newsletters, health newsletters, and vitamin supplement. In our fast pace life today shaped by our time online and text messaging, consumers already do not have the patience to read long texts. Because of which, most direct mail copy is now shorten for over ten years. But, interestingly, if you try to send out a package on a high-ticket item, your site will often be visited by consumers who would want to dig deeper on some points.

5. Pump up immediacy. You should think about shortening the deadlines in your mail packages. Since online is all about NOW, certain sites’ sale prices usually expire in hours or sometimes just for minutes. Think of giving deadlines not for four weeks or more from the mail date but ten days but 10 days for the first class mail and below three weeks for standard mail.

6. Improve your “shopping cart”. You would not want to flop at a certain moment when you already spent a lot of fortune to get customers right? Online marketers found the abandon rates for their shopping carts really horrifying. Like what is mentioned above, they were spending a lot to attract consumers through their site only to flop. Though the smart marketers were able to solve the cart abandonment problem and were able to survive, still the sad fact remains that the rest still needs to improve in this area.

7. Consider multiple efforts. There is a big cost difference between the use of multiple efforts in e-mail marketing and direct mail. The e-mail marketers will do nothing but to release blasts to high-potential prospects and customers but in direct mail, they do not mail their customers or prospects that often. For example, fundraisers think that they are hitting their donors too often but actually they are not, and that is shown in some surveys. People involved in direct mail marketing should be keen observers on things that are happening in the business world especially online and they will surely learn new things which can improve their marketing strategies.

Online marketing is not a hindrance to direct mail marketing nor vice versa. Both can work hand in hand in boosting the direct marketing campaign to generate more sales and profit.