Direct Response Marketing For Entrepreneurs

Direct response marketing is a type of advertising that is done in a way that solicits a response from the customer. Direct marketing, on the other hand, has no intermediary broadcast media involved, and is geared towards potential customers. Direct response marketing encourages feedback from the customers. How they elicit feedback is going to be tackled in this article as we move on.

One of the most notable advantages of direct response marketing is that the results can easily be tracked and quantified within a set time frame. The most popular and effective direct response marketing strategy is creating infomercials. Now I’m sure you have seen George Foreman doing a presentation on TV about the merits of his Lean Mean Grille Machine. After the presentation, numbers suddenly appear at the bottom of your screen, including the “one time” promotion that allows you to buy the product at a much cheaper price. Thoughts suddenly rumble into your mind, you think the product is neat, but quite unsure whether to make the purchase considering your very tight budget. But then, it is a limited offer, and you suddenly feel that you’ve been living an unhealthy lifestyle by eating fatty foods every single day. You peruse the contact numbers at the bottom of the screen, then head for the phone as if your life depended on it to make the purchase.

Based on this example, one can clearly point out why the customer felt a surging need to purchase the product immediately. Direct Response Marketing is a “call to action,” an alert to the customers to purchase the product while supplies last, or while the offer still stands. That’s why it’s inherent for direct response marketing adverts to inject an offer so that the customers will have the urgency to make the purchase.

Aside from eliciting an immediate response from customers, the company can be able to track and measure the quantity of response, and the amount of sales earned through the infomercial. The data collected from this can be utilized to assess future marketing strategies, which are not limited to direct response marketing. It is equally vital to present enough information to the customer to assist them in deciding whether to contact the advertiser or not. Not enough adequate information can result to a significant decrease in respondents. Injecting several contact options such as telephone number, website, and email address sends the idea that the advert is legitimate, and that the point of contact is reliable.

Direct response marketing is of course, not limited to infomercials. A DRS campaign can also be done on the radio, newspapers, and mail order. They do not produce the same results as infomercials, but they are viable avenues to maximize the effect of direct response marketing.

One compelling characteristic of direct response marketing is that it’s media-neutral. Every type of organization, regardless of size and prestige, can use direct marketing in the process of promoting and advertising their products and services.

Marketing is also about generating a buzz among the buying public. DRS creates that sense of urgency that gets the job done, so if you want to take big leaps in the business, this is a strategy that you can use to your advantage.

Direct Mailing: How Salons Are Losing Money By Not Using It

Salons are probably the most interesting industries. They have one of the highest turn over rates in terms of job longevity and both business growth. As many television shows have made the beauty business a laughable industry that is constantly seeking room for improvement, many salons are missing out on a very intricate piece of marketing that can save them both time and money in the long run.

Most salons already incorporate some type of mailing tactic to both their current customers and new prospects. However, many of these salons mail out their communication in a way that both be more affordable, as well as easier on them. By not saving money, they are losing it, and losing it when they need it most. Below are ways that salons are losing money by not incorporating direct mail, and what they can do about it to solve the issues.

All-in-One Printer – Many salons go to three different spots – one to design their postcard, one to print it, and one to mail it. Look for a printer that offers not only high quality print services, but also offers the customer design services and direct mail. This allows your campaign to both be efficient and cost-effective as most of the time it is cheaper to go to a one-stop shop as opposed to going to three different spots.

Design – Many times salon designs on postcards can be quite similar, thereby losing their voice in the shuffle of the highly competitive beauty business. This can pose a serious issue when your salon is trying to have a unique voice. As a result, express the uniqueness of your salon by including it on your postcard. This will not only allow you to simplify your messaging but also allow you to send out your messaging quickly and effectively.

Not enough communication – The lack of communication between salon and clients will be sure to hurt any business. It is extremely important that you keep the lines of communication open at all times. That is why you should send postcards frequently, but only when there is good reason. For example, a bi-annual sale, birthday wishes, holiday greetings and special company news are all great reasons.

Direct mail is something that is important to all businesses, but especially salons. So be sure that your direct mail marketing campaign is both effective and cost-effective.

Running a Successful MLM or Direct Sales Home Business

A lot of people jump into Multi Level Marketing (MLM) or Direct Sales because it offers them a chance to have their own business at relatively inexpensive startup costs. Most MLM or Direct Sales businesses allow the would-be entrepreneur to come in at anywhere from $100 or less, to a few thousand dollars. Which is a drop in the bucket when compared to trying to start a franchise which can start off on the low end at around $75,000 or more.

In my case I had a burning desire to be my own boss. I literally HATED the thought of working for someone else. I loathed the idea of having to ask someone to take a day off, to live MY life. My problem was I had no product no service and no ideas. I felt trapped. Actually as a Network Engineer I had a service but it was not something that I liked to do, so I knew it would not be a viable business for me to promote. I remember going to the bank to see what type of loan I could get to start up a franchise. The loan officer was actually an acquaintance of mine from college. When I submitted my paperwork he looked at me like I was an alien and said… “Wow! You make good money why do you want to start your own business?” In my mind I’m thinking “Why do you want to have your life controlled by your manager, boss or whomever?”

Before I go too far off on a tangent let me get back to the point of the article…

I have compiled some tips that I have used to run my business successfully. Keep in mind there are many schools of thought on this subject. I have listed below some things that have helped me maintain my focus and operate successfully.

1. Do your Due-Diligence!! If your planning on starting a franchise, or joining an MLM or doing Direct Sales make sure you research the company’s track record. Are they reputable? How long have they been in business? Are there any lawsuits pending on them for false claims or bad business practices? What kind of support will they offer you in running your company or selling their product?

2. Know your product and be proud of whatever product or service you are providing. You have to be willing to stand behind your product. Remember, when your doing your own business you don’t have that huge corporate company to hide behind. If your offering junk people will be linking that junk directly to you personally. It is hard to overcome a bad rep.

3. Run your business like a business! I cannot stress that one enough. Many people doing MLM or Direct sales don’t often achieve success because they do not put enough work into it. Act as if you are an employee of yourself, then think.. Would I pay myself for the work and effort I put in today? If you were working a 9-5 would your boss tolerate the effort or amount of work you did? This is very important in the beginning stages. Once you get your business up and going, you can then put it in to cruise control.

4. Stay Excited! If your not excited about what your doing odds are you will not stick with it long enough to achieve success. When most people don’t see that immediate success they lose the excitement that they had when they first started, with that they lose focus and desire then end up giving up.

5. Know what you want to accomplish every day. Write your goals for the day down if you have to. For example…

a. Ship orders.

b. Place 3 ads today

c. Send follow up emails to leads I spoke with yesterday

d. Call 30 leads

e. Come up with 2 new ways to market my product/service.

6. Look towards the future, vision your success. Some things that may keep you focused are… thinking about what you will do when you achieve mass success. Think about what kind of house you will buy. Will you go for the Ferrari or the Lamborghini, or whatever your dream car is. Also think about the people in your life you will be able to help. Will you pay off your parents home and your kids and school loans?