Marketing – Do You Make this Direct Mail Mistake?

Like most business owners, I get a lot of direct mail from other businesses.

And I’ve noticed that a lot of these mailings make one big mistake – they don’t make an offer.

By “offer” I don’t necessarily mean a discount or a special concession, what I mean is something for me to respond to (i.e. direct response advertising).

I’ll give you an example:

I received a letter last week from a local printer I had never heard of.

(I can’t remember their name, I’ve already thrown the letter away)

They basically said “hello” and told me they’d be “happy to take care of my printing needs”.

(you know this type of letter, you’ve received letters like this yourself)

Now, this means nothing to me.

I’m not on some “printers’ blacklist” where I struggle to find printers who’d agree to take my business. As long as I’m willing to pay their fee, any printer in town is going to be happy to do business with me.

So, all I know about this particular printer is what I already know about every printer in town: that they’d like my business. I don’t know anything about how they compare in the areas that matter to me:



speed of service

quality of printing

quality of design

So, there was nothing in the letter that had value for me.

I have no reason to respond positively to this printer and my response was simply “so what?”

(actually it was “poor guy, he probably got some bad marketing advice”)

So, my advice to anyone who’s thinking of doing a mailing is to ask themselves “what am I offering here” before they send anything out.

Because, if you’re not offering something of value to the reader, his response is probably going to be somewhere between “so what?” and “who cares?”

The notion that he’s going to file away the letter so that, at some point in the future, he can put in the time and effort to find out if you’ve got something special to offer, is fanciful.

It makes a lot more sense to give him this information right up front and, if he believes he might benefit from your services in the future, he’s more likely to file the letter… and call you first once he’s in the market.

One of the key features I look at when I critique marketing materials (particularly sales letters & adverts) for my clients is the offer.

The first 3 questions are:

Is there an offer?

Is the offer clear?

Does the reader know how to respond?

You’d be amazed how many sales letters (or flyers or ads) fail on just these basics… and the business wonders why they get few or no responses.

Affiliate Marketing Cash – 3 Ways To Rake In Affiliate Profits Without A Website

One of the great things about affiliate marketing is that it is extremely easy to get started with. Anyone can get started in affiliate marketing, even if they don’t have technical knowledge or do not know how to set up a website. Here are 3 incredibly simple ways to make affiliate profits without owning a website!

#1: Pay per click marketing

The Google Cash method was made famous in 2005. The concept was simple, alluring and very profitable: advertise your direct affiliate link on Google Adwords. It’s a method that anyone can get started with in under an hour. This method isn’t as effective as before because of competition on pay per click search engines, but it is still quite profitable when executed in the right manner.

#2: Article marketing

Article marketing involves writing lean, informative articles and submitting them to various article directories on the web. Doing so allows you to tap into the huge website traffic these directories get on a daily basis. Some article directories don’t allow you to link directly to your affiliate product in your resource box, but you can set up a redirect from your own domain name to your affiliate link. This is one of the best zero cost ways to get started making your first affiliate commission!

#2: Craigslist and US Free Ads

Craiglist and US Free Ads are online classified ads sites that are superbly effective in driving highly targeted visitors to your link! Whenever someone is surfing through these sites, they are looking for offers that interest them. This means highly targeted prospects. You are not allowed to advertise your affiliate link directly on Craigslist, but you can link to a website or blog that has your link.

Direct Mail Remains Unmatched for Real Estate Investing Lead Generation

Business Owners that sit back and watch emails fill with Real Estate leads are usually a result of direct mail. Direct Mail remains the #1 method of lead generation for our Real Estate Investment business. I can only tell you what has worked for businesses I have been a part of.

There are a some places on the web where you can sign up for some super-savvy direct mail campaigns, that combine the use of yellow personalized postcards, over-sized yellow postcards, yellow post-it notes, large handwritten-font yellow letters, etc. Their lists range from 60/90 Day Late, Pre-Foreclosure, Property Tax Delinquent, Bankruptcy Chapter 13, Free and Clear, Out of Area Owner, Expired Listings, Adjustable Rate Mortgages with Equity, Wholesale Properties, Multi-Family Properties with Equity, and much much more. Each piece of mail sent out to prospects is personalized by first and last name. Every investor who dabbles in direct mail knows the hassle of first buying a list, scraping the list, and then attempting to fulfill the order in an efficient manner. It isn’t likely that the goal of sending out 3000 mailers in a 3 to 5 day window will occur. Why not let someone find the list for you, scrape the list for you, and then mail the list for you. Absolutely EVERYTHING is “Done for You.” Find a site like this and I promise you will bring in over 100 leads per month through similar direct mail campaigns.

Understand that the time you spend doing all of the preparation to send out personalized post cards is actually losing your business money. The value here is in your time. Don’t waste your time because you NEVER get it back.