Direct Mail Remains Unmatched for Real Estate Investing Lead Generation

Business Owners that sit back and watch emails fill with Real Estate leads are usually a result of direct mail. Direct Mail remains the #1 method of lead generation for our Real Estate Investment business. I can only tell you what has worked for businesses I have been a part of.

There are a some places on the web where you can sign up for some super-savvy direct mail campaigns, that combine the use of yellow personalized postcards, over-sized yellow postcards, yellow post-it notes, large handwritten-font yellow letters, etc. Their lists range from 60/90 Day Late, Pre-Foreclosure, Property Tax Delinquent, Bankruptcy Chapter 13, Free and Clear, Out of Area Owner, Expired Listings, Adjustable Rate Mortgages with Equity, Wholesale Properties, Multi-Family Properties with Equity, and much much more. Each piece of mail sent out to prospects is personalized by first and last name. Every investor who dabbles in direct mail knows the hassle of first buying a list, scraping the list, and then attempting to fulfill the order in an efficient manner. It isn’t likely that the goal of sending out 3000 mailers in a 3 to 5 day window will occur. Why not let someone find the list for you, scrape the list for you, and then mail the list for you. Absolutely EVERYTHING is “Done for You.” Find a site like this and I promise you will bring in over 100 leads per month through similar direct mail campaigns.

Understand that the time you spend doing all of the preparation to send out personalized post cards is actually losing your business money. The value here is in your time. Don’t waste your time because you NEVER get it back.

Internet Marketing Online Business Focus

And what will you be doing to succeed in your internet based business ? You will be drumming up business and planning strategies for making sales. Without sales, you will have no income so this is one area where your direct efforts affect the bottom line. The most important aspect of any business, whether online or not, is the effectiveness of your sales strategy.

Internet marketing is a little different than regular sales marketing in that you have the potential to reach a vast number of people quickly with your product or service. However, the competition is also very high and you will need to make sure you use sound business strategies for an online business to bring customers in and keep them.

The things you will be working on are:

Determining your business focus.

Locating your potential customers.

Actively soliciting sales for your website.

Networking with other businesses or forums to increase traffic.

Listing your online business with online directories.

Evaluating how well your SEO and social networking campaign are going.

Checking out your competitors for useful strategies.

Changing strategies that aren’t working and researching new ones.

Keeping track of financials and making sure you have good cash flow.

Expanding your offerings and growing your business.

Face it, you are now the CEO of your organization, however small or large it may be. It’s up to you to be the spokesperson, the sales force, and the auditor of your company’s progress. Whether your company succeeds or fails is directly related to your ability to juggle expenses and sales and to fulfill the demand without losing control of the business model.

PRICE

Now, you might think that good sales have everything to do with price. Actually, most people do not make a decision to buy based on price unless you are in a market where the product is already well known and indistinguishable from vendor to vendor. When marketing a service or product that is unique or better than average, you should price it accordingly.

POOR SALES

If you have too few sales, you obviously are not providing a service that customers find value in or your sales program is inadequate. You can modify the product or service or you can educate the customer. Discuss the benefits of your particular product or service.

If you are selling the product and not the benefits, they will not be able to distinguish it from a variety of other similar products on the Internet. You have to show why your product directly benefits the consumer more than other products online.

UNEXPECTED HIGH DEMAND

If you suddenly get singled out by a news agency for some remarkable product or service you are offering, it can also spell problems if you haven’t planned for that contingency. If you cannot fulfill all the orders that come to you or your site goes down because there are too many visitors, you will lose business and you will lose precious credibility. Without credibility on the Internet, you might as well be a person with a sandwich board standing on the corner of a busy intersection advertising a free car wash.

Nobody believes you and you make a fool of yourself. You should plan for the contingency of unexpected high demand.

Leon Edward Helps people to start, grow legitimate Internet Based home business income with business structure, small business legal service information, step by step guides and online business training articles, reviews, marketing blog and newsletter… with legitimate business ideas and opportunities.

A Sample Marketing Plan For Your Offline Business

If you want to earn a lot of money, you need to focus more on your marketing plan. This is the absolutely the most important part of selling your products and services. The business plan that you created when starting your business is totally different than how the marketing plan that you create will be.

You see your business plan contains everything that an investor will want to know before they hand you out a loan for your business. But your actual marketing plan is something that you should be doing to carry out the plans that is in your business plan. Your marketing plan should include things like the cost of advertising, your cost per lead, and your cost per sale.

This is something that you will want to focus on if you want to stay in business for the long haul. Your marketing plan will need to be written out so that you can follow everything to the “T”. In fact, here’s a sample marketing plan that I would like to give to you:

Monday: Run a display ad
Tuesday: Make new connections at the chamber of commerce
Wednesday: Go online and find a forum and participate
Thursday: Run some joint venture campaigns
Friday: Start running PPC campaigns
Saturday: Create a backend offer to your past customers
Sunday: Write an article and submit it to the article directories
Monday: Repeat the process

This simple marketing plan will get you on the road to success. Feel free to modify this plan if you think it can be improved, or simply just try it out the way that it is written above. This will definitely get you on the right step towards marketing your products and services.

If you want to see more sales from your business, then follow the tips above. This simple marketing plan will help you to get more done within your day, all while spending a lot of time on the golf course on a daily basis. You need to set up your business so that it can be put on autopilot, and you can run these ads day after day after day.

Since you’re more than likely operating as a one-man unit, you shouldn’t take a long time to put these techniques into use. You only have so much time in a day to perform the laborious tasks listed above – but it’s something that you should consider using in your business.

Hopefully you will use these tips to have the kind of success that you definitely want in your business. The more you look at your marketing strategy, the more you’ll be able to see and change what’s working, and what isn’t working.

Using all of these techniques will help you to boost your sales and profits in a hurry. I think there are still ways that you can use to boost your overall sales and profits using the techniques in this article – so don’t think that it couldn’t work for you.

Good luck with using these strategies to earn the amount of money that you could be making with your sales and profits.