What is Email Marketing – How Spam Plays it Role and Direct Opt in Email Marketing

Email marketing is how to reach your target market in the most professional, efficient and successful way. It is not only a great way to send out newsletters, promotions, and eCards, but on the other hand it’s an excellent way to expand the reach of business announcements. For example, if you’re sending out a press release, you might only think about using a press release distribution site to do so. Which makes it a great and essential way to developing a great online presence.

Email marketing is where you broadcast your goods or services to prospective users/customers (including current ones) via the medium of email. Most companies seem to outsource their email marketing to “specialists” who will perform the work for you; broadcasting to your chosen/provided/purchased mailing list and providing the relevant statistics back to you.

It can also be used to improve the relationship between a business and its customers or to gain new customers. But just like any other form of communication, it was great until it was used and abused and now has to be approached in an entire different fashion. Anybody having a bad day can go ahead and click on the spam button and submit that complaint, but your chances are much lower if that recipient is not blinded by an email forcing an ad down their throat how you increase your brain size.

Spam and Email Marketing

Spamming is stupid and annoying, and companies engaged in the practice don’t have a clue about doing business online. There’s a gray area of spam too is where you’re automatically “opted-in” to receive sales messages when you reserve a hotel, rent a car, or make a purchase. Spam mailings are sent to internet-users without their permission on it. The email addresses often are collected illegally form different forums, guest books, and on-line billboards with a low protection quality.

So before you can use email marketing, make sure that the person you are marketing to is your qualified subscriber. And one way to know this is that you should send a confirmation email that the subscriber will click on a link to confirm that they want to receive emails from you. This way you won’t be reported as a spammer.

So basically permission in email marketing occurs when recipients have taken action to explicitly request you add them to your email address list. For example, your favorite restaurant is sending you permission email marketing messages after you give them your email address.

Direct Email Marketing

Direct email involves sending a promotional message in the form of an email. It might be an announcement of a special offer, for example. It can also be described as the process of sending targeted opt-in emails to your permission mailing list. With our direct email marketing software you can reach out and communicate with your customers using an easy, affordable and effective platform.

Email marketing is an inexpensive and easy way to communicate with your customers. It is also terribly ineffective for most organizations and easy to measure. You should know how to master email marketing communications with a comprehensive look at best practices and winning strategies for getting and keeping quality subscribers, increasing deliverability and open rates, writing good headlines and content, saving time, getting readers to take action and it will work wonders for you.

The 5 Best Offline Marketing Tactics

Without some sort of marketing plan, most businesses are unable to attract new customers and boost their income. Some forms of advertising are more effective than others, depending on a company’s location or industry. Each business has to choose which methods are the most effective attracting customers and producing a high conversion rate to sales. Some of the most effective forms of offline advertising are TV, promotional labels, sign spinners, billboards and direct mail. A combination of methods and testing productivity is the best way to find out what works. Here’s a look at five of the best offline marketing tactics and what they involve.

Direct Mail

The most popular forms of direct mail advertising are postcards, flyers and newsletters. Advertisers use bulk mail rates and zip code targeting for a strong return on investment (ROI). Merchants can include promotional codes and specific discount specials on direct mail advertisements to track effectiveness. Coupon packs shared with several other merchants in the same region are practical for businesses on a tight marketing budget. Barclays Capital projects advertisers will spend about $25 billion on direct mail advertising in 2012.

Sign Spinners

Sign spinning is a one-on-one advertising technique that combines extreme sports with signs and street performing. Individuals do tricks and stunts with lightweight sign boards to attract attention for local businesses and events. Those passing by the sign spinners stop to watch the performers and ideally become customers of the sign spinners’ sponsors. According to AArrow Advertising, sign spinning was introduced into the offline marketing scene by AArrow founder Max Durovic in 1999 as a derivative of sign holding. It is now performed by advertising companies worldwide.

Television

The popularity of TV commercials is no accident. According to Nielsen Media Research, 98 percent of American households own at least one TV. With saturation in nearly every household, the average American will watch at least 2 million TV commercials by age 65. Barclays Capital estimates that TV advertisers will spend $60 billion in 2012.

Billboards

According to Advent Visual Advertising, more than 66 percent of billboard viewers make their shopping decisions while they’re in a vehicle. Nearly 75 percent of those who view billboards go shopping on their way home from the office. This gives billboard advertisers a chance to appeal to the consumer’s need to make decisions on the go.

Promotional Labels

One cost-effective marketing method that leaves room for creativity is the use of promotional labels. A label can say anything and go anywhere. For example, labels emblazoned with the company’s name, logo, address, phone number and web address are ideal for sticking to the outside of boxes and envelopes for shipping orders. Handouts at trade shows, open houses and catered events might feature a simple message or a logo and web address. Retail businesses often use promotional labels as decorative seals for gift boxes and gift bags. Another option is to print the name and date of a sale or special event on promotional labels and post them on bulletin boards everywhere in town. Or perhaps you just want to give out free samples of your brand new hot sauce.

Some businesses use offline advertising tactics to drive people to their websites, while others use them to attract new customers or sell goods and services directly to clients. Successful companies use a combination of promotional labels, billboards; TV, sign spinners and direct mail deliver their message to a variety of potential customers.

Get the Results Your Business Needs With SEO Article Marketing

Any business that is serious about marketing their brand and increasing profits knows that the internet is the way to go. And one of the best tools available to achieve both of these goals is article marketing. Article marketing is a very effective way to increase your company’s online presence and overall success. Submitting high quality, search engine optimized (SEO) content to top-tier article submission sites allows you to market directly to your target audience while building credibility at the same time, not-to-mention that it is free.

Promote Your Unique Selling Point

As a business owner, it is important to remember that your clients are looking for products and services that will serve as solutions to their problems. So the question you must always answer (overtly or covertly) is: what makes your products and services better than your competitors?

Article marketing allows you to demonstrate your company’s USP and to promote stronger engagement on your website or blog- all while increasing your:

  • Authority
  • Exposure
  • Traffic
  • Lead generation
  • Sales
  • Backlinks
  • Return on investment

In addition to generating targeted traffic and conversions, using article marketing is also one of the best ways to:

  • Build subscriber lists for newsletters, e-zines, special reports and e-books
  • Conduct test marketing
  • Reveal promotional offers

Allow Your Words to Work for You

By combining the latest in relevant information, carefully analyzed keywords, and an engaging tone that is reflective of your business’s personal brand, you can make article marketing a lucrative and cost-effective tool in your company’s online marketing arsenal.