Postcard Marketing – Top 10 Advantages of Using Postcards

Whether you sell lemonade or build skyscrapers, in order to be successful in business, you need customers. You can get customers through a variety of marketing programs, but we think that postcard marketing is one of the best kept secrets to growing your company.

Check out our 10 advantages below…

1. Postcard marketing is affordable and scalable. Even for the smallest of businesses. Did you know it would only cost you less than $3 in postage to communicate directly to your customer once a month for a whole year! If you get on a consistent mailing schedule, they’ll expect to hear from you and you’ll be at the top of their mind.

2. When you’re marketing with postcards the only people who see it is you and your prospects. This is important, because you can test special promotions without your competition knowing. Do you have a special that’s creating a lot of interest? If you advertise it publicly, your competition knows exactly what you are up to and may copy it.

3. Postcards are trackable. Make multiple postcard promotions and see which one generates the most interest. Make your postcard worth something so your customers will bring the postcard back into your store. They may even save it on the fridge and use it when they are ready. With trackable codes, you may notice that you’re still getting business from a postcard mailed months prior!

4. Postcards are versatile. During a single mailing you can both farm new prospects and remind prior customers that you’re still in business. With digital printing, your postcards messages can vary from card to card and market to market.

5. Your printed postcards can “brand” you and your business in ways that most marketing materials cannot. You don’t have to print postcards just to mail them. You can use your postcard as flyer, product brochure, RSVP card, or use it as a newsletter. You can use it for a variety of promotions AND still mail it. Printed postcards really are a multi-faceted marketing tool.

6. Testing an offer with postcards is easy. Just send your card to a small group of people and see how many respond. Tweak the offer or the price, and try again. Once you’re satisfied with the results, it’s time to roll out a bigger mailing! You can’t do that with a newspaper insert, or a magazine ad.

7. Postcards get read even if they get thrown away. How many times have you received a letter from a company you don’t recognize and just toss it into the garbage? A postcard will stand out in the mail with bright colors and get read by the recipient even if they aren’t interested in what you are offering. Did you know that USPS has shown that, on average, only 14 percent of letters get read? On the other hand, postcards have a 94 percent read-through ratio.

8. Postcards are easy to use and cost less than other direct mail programs. When preparing a mailing, the only costs are printing and mailing services. When mailing a letter, there are additional costs to fold and insert the letter. For postcard direct mail you get a superior product mailed for less money!

9. Postcards are a tangible piece of your brand. Unlike Online marketing your customers can determine the quality of your company by the quality of your marketing piece. What does your print materials say about you?

10. With postcard direct mail you can save as much as 70% off of the cost of a stamp. By bar coding addressed mail (which we can do for you) we can reduce postage costs down to as low as 13.9 cents saving you over 30 cents off the cost of a stamp. With those kinds of savings, you are able to design, print and mail and still have money left over. When using direct mail postcards in quantities of over 200, don’t ever pay retail for postage again!

Whether you are mailing 200 postcards or 200,000 we think that postcard marketing is a no brainer.

Get the Results Your Business Needs With SEO Article Marketing

Any business that is serious about marketing their brand and increasing profits knows that the internet is the way to go. And one of the best tools available to achieve both of these goals is article marketing. Article marketing is a very effective way to increase your company’s online presence and overall success. Submitting high quality, search engine optimized (SEO) content to top-tier article submission sites allows you to market directly to your target audience while building credibility at the same time, not-to-mention that it is free.

Promote Your Unique Selling Point

As a business owner, it is important to remember that your clients are looking for products and services that will serve as solutions to their problems. So the question you must always answer (overtly or covertly) is: what makes your products and services better than your competitors?

Article marketing allows you to demonstrate your company’s USP and to promote stronger engagement on your website or blog- all while increasing your:

  • Authority
  • Exposure
  • Traffic
  • Lead generation
  • Sales
  • Backlinks
  • Return on investment

In addition to generating targeted traffic and conversions, using article marketing is also one of the best ways to:

  • Build subscriber lists for newsletters, e-zines, special reports and e-books
  • Conduct test marketing
  • Reveal promotional offers

Allow Your Words to Work for You

By combining the latest in relevant information, carefully analyzed keywords, and an engaging tone that is reflective of your business’s personal brand, you can make article marketing a lucrative and cost-effective tool in your company’s online marketing arsenal.

How a Good Self Directed IRA Custodian Can Increase Your Chances of Retiring Wealthy

A self directed IRA custodian can increase your chances of retiring wealthy. Not by guiding your self directed IRA investments, but by giving you the reins. People with more investment options have better chances at success.

The Sad Truth

But, sadly, not every self directed IRA custodian offers all of those options. I have seen brokers advertise that they the self-directed approach. While they may allow you invest in any stock that you want, they certainly don’t offer the less traditional investment types and those can be big money makers.

I’m not saying that stocks are bad choices for your self directed IRA investments, but I am seeing more and more people that are unable to retire, because they relied too heavily on that market. There are other markets. One of them is housing.

What To Shop For

I would suggest that you shop for a self directed IRA custodian that allows real estate investing. You might not think that this is a good time for that type of investing, as prices are continuing to fall. But, most stock values are continuing to fall, as well.

A turn-around in the housing market would actually help the value of your stock holdings, according to analysts. But, where’s the market?

A Good Idea

So, you think that investing in real estate is a bad idea, because houses are not selling quickly. People are having a hard time getting loans. Banks now require stellar credit and large down-payments to qualify for a mortgage. So, why would I suggest that buying real estate is a good option for your self directed IRA investments?

The Hidden Real Estate Market

There are lots of people out there with excellent credit and reliable employers. They make a decent income, but not enough to afford a $250,000 home. They could afford a $100,000 home, but there just aren’t any.

The ones that are available are run down, in bad neighborhoods and no one wants them. You can use your self directed IRA investments to help this people achieve the American dream; home ownership. How does that sound?

You could help to bring around a community renaissance, so to speak, as long as you choose a self directed IRA custodian that allows an LLC within the account and also allows real estate investing. Just be careful to compare the fees that they charge. Multiple hidden fees can really lower your profits. This is the hidden real estate market many investors are using to rake in big profits.

Sticking With Tradition Will Get You Nowhere

You can stick with the more traditional self directed IRA investments and earn a 3-9% return. Or, you can invest in real estate and earn 30% per year or more. The more you have right now, the more you can earn. As time goes by, if you continue to re-invest your profits, your returns will continue to improve.

The Average Return Will Get You Nowhere

The average return on a certificate of deposit today is 3.86%. Money markets are lower at 3.04%. No one is making any money in the stock market right now and government bonds earn less than 3%.

The right self directed IRA custodian can give you the freedom that you need to earn more for retirement in a shorter period of time. Make some changes, today.