Direct Mailing: How Salons Are Losing Money By Not Using It

Salons are probably the most interesting industries. They have one of the highest turn over rates in terms of job longevity and both business growth. As many television shows have made the beauty business a laughable industry that is constantly seeking room for improvement, many salons are missing out on a very intricate piece of marketing that can save them both time and money in the long run.

Most salons already incorporate some type of mailing tactic to both their current customers and new prospects. However, many of these salons mail out their communication in a way that both be more affordable, as well as easier on them. By not saving money, they are losing it, and losing it when they need it most. Below are ways that salons are losing money by not incorporating direct mail, and what they can do about it to solve the issues.

All-in-One Printer – Many salons go to three different spots – one to design their postcard, one to print it, and one to mail it. Look for a printer that offers not only high quality print services, but also offers the customer design services and direct mail. This allows your campaign to both be efficient and cost-effective as most of the time it is cheaper to go to a one-stop shop as opposed to going to three different spots.

Design – Many times salon designs on postcards can be quite similar, thereby losing their voice in the shuffle of the highly competitive beauty business. This can pose a serious issue when your salon is trying to have a unique voice. As a result, express the uniqueness of your salon by including it on your postcard. This will not only allow you to simplify your messaging but also allow you to send out your messaging quickly and effectively.

Not enough communication – The lack of communication between salon and clients will be sure to hurt any business. It is extremely important that you keep the lines of communication open at all times. That is why you should send postcards frequently, but only when there is good reason. For example, a bi-annual sale, birthday wishes, holiday greetings and special company news are all great reasons.

Direct mail is something that is important to all businesses, but especially salons. So be sure that your direct mail marketing campaign is both effective and cost-effective.

Direct Response Marketing For Entrepreneurs

Direct response marketing is a type of advertising that is done in a way that solicits a response from the customer. Direct marketing, on the other hand, has no intermediary broadcast media involved, and is geared towards potential customers. Direct response marketing encourages feedback from the customers. How they elicit feedback is going to be tackled in this article as we move on.

One of the most notable advantages of direct response marketing is that the results can easily be tracked and quantified within a set time frame. The most popular and effective direct response marketing strategy is creating infomercials. Now I’m sure you have seen George Foreman doing a presentation on TV about the merits of his Lean Mean Grille Machine. After the presentation, numbers suddenly appear at the bottom of your screen, including the “one time” promotion that allows you to buy the product at a much cheaper price. Thoughts suddenly rumble into your mind, you think the product is neat, but quite unsure whether to make the purchase considering your very tight budget. But then, it is a limited offer, and you suddenly feel that you’ve been living an unhealthy lifestyle by eating fatty foods every single day. You peruse the contact numbers at the bottom of the screen, then head for the phone as if your life depended on it to make the purchase.

Based on this example, one can clearly point out why the customer felt a surging need to purchase the product immediately. Direct Response Marketing is a “call to action,” an alert to the customers to purchase the product while supplies last, or while the offer still stands. That’s why it’s inherent for direct response marketing adverts to inject an offer so that the customers will have the urgency to make the purchase.

Aside from eliciting an immediate response from customers, the company can be able to track and measure the quantity of response, and the amount of sales earned through the infomercial. The data collected from this can be utilized to assess future marketing strategies, which are not limited to direct response marketing. It is equally vital to present enough information to the customer to assist them in deciding whether to contact the advertiser or not. Not enough adequate information can result to a significant decrease in respondents. Injecting several contact options such as telephone number, website, and email address sends the idea that the advert is legitimate, and that the point of contact is reliable.

Direct response marketing is of course, not limited to infomercials. A DRS campaign can also be done on the radio, newspapers, and mail order. They do not produce the same results as infomercials, but they are viable avenues to maximize the effect of direct response marketing.

One compelling characteristic of direct response marketing is that it’s media-neutral. Every type of organization, regardless of size and prestige, can use direct marketing in the process of promoting and advertising their products and services.

Marketing is also about generating a buzz among the buying public. DRS creates that sense of urgency that gets the job done, so if you want to take big leaps in the business, this is a strategy that you can use to your advantage.

Creative Marketing Tips For Direct Sales Businesses

Each year, thousands of people create their own jobs by starting a home based direct sales business. One of the secrets to making a venture like this successful is to be a good marketer. Making the most of your marketing efforts at any stage of the game will help you get the leads you need to build a thriving list of potential clients and targeted leads.

There are several tried and true traditional methods of marketing yourself and the product you sell, including radio and print advertising, as well as direct mail.

But these methods can be costly, and fail to directly impact the customers you wish to reach.

An effective and inexpensive way to grow your direct sales business is to harness the influence of Web 2.0 applications and websites in order to develop new leads.

Most direct sales companies provide their consultants with some type of website or profile in order to help reach online customers, but in a competitive market, this is not enough.

These days, consumers are highly dependent upon the internet to help them narrow down their shopping choices, whether it be to read book reviews, find the best brand of washing machine, determine what they want in a new car, or research the independent beauty consultant who left her card on their windshield at the mall.

Whatever you’re selling, from cosmetics, to insurance, to health and fitness related supplements, it’s in the best interest of your bottom line to make sure that when prospective clients look for you online, they find information that makes them feel comfortable doing business with you.

Increase your web presence by utilizing various Internet profile and community websites to build rapport with people in your field, as well as to build trust with potential customers and affiliates.

You can also frequent message boards to help chime in on topics you can offer help with, and learn from others who have knowledge in areas that are not your strength.