5 Steps to Attracting Wealth in Your MLM or Direct Sales Business

As you read this article you will begin to realize there may be some crucial elements missing from how you build your MLM business.

Step 1: Realize that you are not your MLM.

What does this mean you might ask? It means that you are your business, not your company or products.

Step 2: You get what you focus on.

You should always focus on attracting leaders to you, not just your average Joe opportunity seeker. Opportunity seeker leads are not a good target market because most of them don’t have what it takes to succeed. Focus on helping the people who show you they are serious and deserve to be helped.

If you were starting a health club you wouldn’t contact musicians to help you launch your business would you?

Step 3: Ditch your “names list” of friends and family, they are not your prospects. Your friends can sometimes try to bring you down. Have you ever heard the saying “you’re only as rich as the 10 people you most frequently associate with”?

Having a target market of people who have a sincere desire to expand their personal wealth is a major key to your success. Cold calling leads from a list or trying to recruit every waiter in town is one of the reasons why 97% of network marketers fail.

Step 4: Use direct response style internet marketing and offline marketing techniques.

Internet marketers are savvy entrepreneurs who sell with emotion. People buy with emotion and justify with logic. This is an age old bit of sales wisdom that you can take straight to the bank.

Step 5: Believe that what you are selling is of value and provide value to your prospects. Give more back than your expect to receive and you will receive more that you ever gave.

A lot of network marketers are so busy pushing the dream to the wrong people, they fail to realize that they need to provide value to their real prospects, the people who love network marketing and the idea of creating residual income. Understand that your success in any endeavor will come from making people realize that you are the person they want to work with.

The other key secret is don’t be needy, you will be much more attractive to your prospects when they think you don’t need them.

People can join your MLM company with any number of distributors, your marketing should focus on making them want to join you. Once you start implementing some of these basic concepts into your business, you’ll open up a whole new world of possibilities for yourself and your downline.

If you’d like to learn more about how to build your MLM or direct sales business using the internet, just head over to my web site, because the steps you take to today can reap huge rewards for you tomorrow.

Direct Response Marketing For Entrepreneurs

Direct response marketing is a type of advertising that is done in a way that solicits a response from the customer. Direct marketing, on the other hand, has no intermediary broadcast media involved, and is geared towards potential customers. Direct response marketing encourages feedback from the customers. How they elicit feedback is going to be tackled in this article as we move on.

One of the most notable advantages of direct response marketing is that the results can easily be tracked and quantified within a set time frame. The most popular and effective direct response marketing strategy is creating infomercials. Now I’m sure you have seen George Foreman doing a presentation on TV about the merits of his Lean Mean Grille Machine. After the presentation, numbers suddenly appear at the bottom of your screen, including the “one time” promotion that allows you to buy the product at a much cheaper price. Thoughts suddenly rumble into your mind, you think the product is neat, but quite unsure whether to make the purchase considering your very tight budget. But then, it is a limited offer, and you suddenly feel that you’ve been living an unhealthy lifestyle by eating fatty foods every single day. You peruse the contact numbers at the bottom of the screen, then head for the phone as if your life depended on it to make the purchase.

Based on this example, one can clearly point out why the customer felt a surging need to purchase the product immediately. Direct Response Marketing is a “call to action,” an alert to the customers to purchase the product while supplies last, or while the offer still stands. That’s why it’s inherent for direct response marketing adverts to inject an offer so that the customers will have the urgency to make the purchase.

Aside from eliciting an immediate response from customers, the company can be able to track and measure the quantity of response, and the amount of sales earned through the infomercial. The data collected from this can be utilized to assess future marketing strategies, which are not limited to direct response marketing. It is equally vital to present enough information to the customer to assist them in deciding whether to contact the advertiser or not. Not enough adequate information can result to a significant decrease in respondents. Injecting several contact options such as telephone number, website, and email address sends the idea that the advert is legitimate, and that the point of contact is reliable.

Direct response marketing is of course, not limited to infomercials. A DRS campaign can also be done on the radio, newspapers, and mail order. They do not produce the same results as infomercials, but they are viable avenues to maximize the effect of direct response marketing.

One compelling characteristic of direct response marketing is that it’s media-neutral. Every type of organization, regardless of size and prestige, can use direct marketing in the process of promoting and advertising their products and services.

Marketing is also about generating a buzz among the buying public. DRS creates that sense of urgency that gets the job done, so if you want to take big leaps in the business, this is a strategy that you can use to your advantage.

Direct Mail Marketing: How the Internet Can Help It Succeed

It was in the late ’90s when internet was introduced to the public though it has been around since 1980′s and it was only used by the military. With the presence of internet they say that it is the end of direct mail. But over the years, what they have predicted seems not going to happen. Instead with the presence of internet, direct mail is getting high response rate because of the help of online marketing.

Nowadays, with the help of direct mail, business owners and online marketers can get their targeted prospects to visit their sites and register online and even sometimes ending in purchasing the product or availing the service offered to them. With the tremendous response rate they are getting, direct mail has been reborn and it is used to capture the attention of the clients and motivate them to get online and visit the sites. Now online marketers have realized that they don’t have to spend so much money to advertise in the net for the branding of their company. They have learned that to be able to sell their products and services they have to take a direct response approach to their clients.

How the Internet Is Shaping Direct Mail

There are guidelines to follow in order to increase your response rate.

1. Emphasize your offer: Give offers that have value to your prospect clients. This is how online marketing works. One way that could do is to give some items for free. For quite a time it has been a practice to give free items to your prospect clients, but recently before giving something you should study first if it really works for you. You must test and keep records of the different offers that you’ve been giving. Whatever offer is giving your a high response rate and generating more sales with a lifetime value then that will be the offer you will use for your direct mails.

2. Think differently for your component package: the old style of direct mail package which includes letter, brochure, response form and BRE may be known to be dead for all but some of its categories still work until now. If your objective is to attract consumers to view your website, then the best thing you may do is to send postcards and self mailers. If you are also using the B-to-B application, the best thing you may do is to have a personalized letter which contains a personalized URL (first initials/first name/last name). This process is known to get a high response rate of about 50 percent or greater.

3. Stimulate your landing pages. A surface which offers traction is what we call a landing page and we have always had those in direct mails. All the parts of the direct mail; the top of the letter, the front cover and perhaps the overleaf on the brochure are places where the reader may gain traction and get into the rest of the package. The gap between marketer’s site and the original motivator like SEM, copy, e-mail, and banner ad is bridged by the landing page. It shows the reason why the clicker should continue. What kind of concept do you think is closest to this? It is the Johnson box. Your letter will work better if you will think of it as your landing page for the package.

4. Make your copy short. Although long copy still works, it only does in certain applications. To name a few are; investment newsletters, health newsletters, and vitamin supplement. In our fast pace life today shaped by our time online and text messaging, consumers already do not have the patience to read long texts. Because of which, most direct mail copy is now shorten for over ten years. But, interestingly, if you try to send out a package on a high-ticket item, your site will often be visited by consumers who would want to dig deeper on some points.

5. Pump up immediacy. You should think about shortening the deadlines in your mail packages. Since online is all about NOW, certain sites’ sale prices usually expire in hours or sometimes just for minutes. Think of giving deadlines not for four weeks or more from the mail date but ten days but 10 days for the first class mail and below three weeks for standard mail.

6. Improve your “shopping cart”. You would not want to flop at a certain moment when you already spent a lot of fortune to get customers right? Online marketers found the abandon rates for their shopping carts really horrifying. Like what is mentioned above, they were spending a lot to attract consumers through their site only to flop. Though the smart marketers were able to solve the cart abandonment problem and were able to survive, still the sad fact remains that the rest still needs to improve in this area.

7. Consider multiple efforts. There is a big cost difference between the use of multiple efforts in e-mail marketing and direct mail. The e-mail marketers will do nothing but to release blasts to high-potential prospects and customers but in direct mail, they do not mail their customers or prospects that often. For example, fundraisers think that they are hitting their donors too often but actually they are not, and that is shown in some surveys. People involved in direct mail marketing should be keen observers on things that are happening in the business world especially online and they will surely learn new things which can improve their marketing strategies.

Online marketing is not a hindrance to direct mail marketing nor vice versa. Both can work hand in hand in boosting the direct marketing campaign to generate more sales and profit.