Creative Marketing Tips For Direct Sales Businesses

Each year, thousands of people create their own jobs by starting a home based direct sales business. One of the secrets to making a venture like this successful is to be a good marketer. Making the most of your marketing efforts at any stage of the game will help you get the leads you need to build a thriving list of potential clients and targeted leads.

There are several tried and true traditional methods of marketing yourself and the product you sell, including radio and print advertising, as well as direct mail.

But these methods can be costly, and fail to directly impact the customers you wish to reach.

An effective and inexpensive way to grow your direct sales business is to harness the influence of Web 2.0 applications and websites in order to develop new leads.

Most direct sales companies provide their consultants with some type of website or profile in order to help reach online customers, but in a competitive market, this is not enough.

These days, consumers are highly dependent upon the internet to help them narrow down their shopping choices, whether it be to read book reviews, find the best brand of washing machine, determine what they want in a new car, or research the independent beauty consultant who left her card on their windshield at the mall.

Whatever you’re selling, from cosmetics, to insurance, to health and fitness related supplements, it’s in the best interest of your bottom line to make sure that when prospective clients look for you online, they find information that makes them feel comfortable doing business with you.

Increase your web presence by utilizing various Internet profile and community websites to build rapport with people in your field, as well as to build trust with potential customers and affiliates.

You can also frequent message boards to help chime in on topics you can offer help with, and learn from others who have knowledge in areas that are not your strength.

Use Direct Communication on Your Site

You should also use some kind of direct communication on your site. Because we are all human, you have to use some kind of direct communication that is human orientated besides words in order to get their attention or to keep their attention. We are human, we want to interact. We want to hear somebody’s voice. I suggest that you use audio of some sort, whether you are using an audio player or you record your own audio and put your own button up there or use some third party service, it does not matter. Or you can use video, if you can make a video of yourself and put it up there, great, there are a lot of third party services out there that will let you do video, or you can hire somebody else to do it for you. If not a video of yourself, do a video of somebody else. Anything of the sort like that is direct communication that has a human voice.

I also suggest to put your picture up there. People want to see who they are dealing with. I have seen a lot of landing pages without pictures, I put my picture on there, I always have and I notice different results when I have my picture on there and when I have it off. It is just more friendly. It is more human interaction. And always, the whole purpose of the landing page, do not get caught up in the graphics, do not get caught up in the whole makeover of your landing page. You want to get the headline, maybe a few lines or a paragraph, then make sure you have brighter colors there. And then you want to tell them what you want them to do. You want to tell them I want you to put your name or email address in so that I can give you something else, so that you can give them more information or whatever it is.

Just say, simply fill in your information below, your name and email address and that is it. You have to tell them what you want them to do. And then they are looking for more information still on what you told them from the first tiny little ad that you have them click through, they are looking for more information on your only two level instant pay program and why I should join. So guess what your auto responder series should be talking about, your only two level instant pay program and why you should join. Where can I get the information from, and if you are unable to write this out go to your sales page. If the program has a sales page get the information from the sales page. It literally, and this is a little trick from affiliate marketing that we have been using for a few years now, if you have a good sales page, each sub headline down the sales page is a title of an email, you can edit it a little bit.

But, you can use that as the title of an email. Then the body part of that under the headline until the next sub headline is their email. We have literally, with the affiliate programs while selling different things, we have literally gone down the page and got six or seven or ten emails out of a sales page, literally taking that sub headline and making it a subject line. And literally taking the body under that and making it an email and then signed off by see you on the next email in a couple of days and then sign your name with a link to you site. It is that easy. Can you write your own email, yes, if you want to, great. But some of us that cannot write emails can certainly get the information off of the sales page.

One thing is that you should write the way you talk, there is no magical thing like this is the magical word that will get you ten thousand sales, that is not the key, just write how you talk. And not full of a bunch of hype that people have heard for the past few years. People get immune to that stuff and it just does not work anymore. In this day and age it is kind of easier with all the scammers and everything online to generate sales if you lie and people believe you and they buy from you. That is why it is so important to have some voice on the site, some kind of video, some kind of human interaction on the site. And that is about it for pay per click initially.

Now you are probably wondering, and all of this is covered in the videos in our back office, we tell you how to get conversion rates and how to get your quality score up and different things of that sort, I am not going to go over it now because it is better taught in the videos. Now, I am going to give you some results that you can get from pay per click and like a plan of action that you can use in pay per click campaigns from whether you join a program today, anytime in the future, no matter where you are at now, you can always count on this type of plan, no matter what you are doing. If you choose to master pay per click, you can apply it in any future programs, products or anything you want to sell on the internet. You do not have to just stick with mlm companies or their products, you can find any products that you want on the internet or make up your own to sell and you can use the same strategy.

Newbie Real Estate Investor Strategy – Marketing to Find Motivated Sellers

As previously discussed, the best way to find leads and motivated sellers is to market. This as a real estate investment strategy, this method by far outperforms searching the Sunday paper, calling FSBO’s, Driving and looking for houses.

The reason for this is Marketing is working for you whether you are working or not. Think about this, when you are looking in the paper on Sunday, and you stop, is anyone else working for you? NO. But if you have an ad in the paper, and a few signs up, and a website on the internet, you have something working for you when you are sleeping, eating, at the movies, what ever.

The other reason we feel that marketing is so effective as a part of your real estate investor strategy, is you are getting people to call you! That means part of the work is already done. If they are calling you, then you already know that they are in need of your service. And you don’t have to work as hard trying to convince them of anything.

Now, there are two kinds of marketing out there. Direct response and indirect or brand advertising. Direct response advertising is designed to motivate a prospect to call you right away. Brand advertising is just like it sounds. It is marketing that is out there to build your brand.

As a new real estate investor, your goal is to focus on direct response advertising. Your real estate investor strategy is to market to get leads so you can do deals. When you have extra money, and you want to build your brand so you are the first person people think of when they need help, then it can be a great tool to use.

On average it takes 5-7 impressions before any connection is made to a prospect, so the key to successful marketing is consistency. Keep your message out there, everyday all the time, and the phone will ring!