5 Steps to Attracting Wealth in Your MLM or Direct Sales Business

As you read this article you will begin to realize there may be some crucial elements missing from how you build your MLM business.

Step 1: Realize that you are not your MLM.

What does this mean you might ask? It means that you are your business, not your company or products.

Step 2: You get what you focus on.

You should always focus on attracting leaders to you, not just your average Joe opportunity seeker. Opportunity seeker leads are not a good target market because most of them don’t have what it takes to succeed. Focus on helping the people who show you they are serious and deserve to be helped.

If you were starting a health club you wouldn’t contact musicians to help you launch your business would you?

Step 3: Ditch your “names list” of friends and family, they are not your prospects. Your friends can sometimes try to bring you down. Have you ever heard the saying “you’re only as rich as the 10 people you most frequently associate with”?

Having a target market of people who have a sincere desire to expand their personal wealth is a major key to your success. Cold calling leads from a list or trying to recruit every waiter in town is one of the reasons why 97% of network marketers fail.

Step 4: Use direct response style internet marketing and offline marketing techniques.

Internet marketers are savvy entrepreneurs who sell with emotion. People buy with emotion and justify with logic. This is an age old bit of sales wisdom that you can take straight to the bank.

Step 5: Believe that what you are selling is of value and provide value to your prospects. Give more back than your expect to receive and you will receive more that you ever gave.

A lot of network marketers are so busy pushing the dream to the wrong people, they fail to realize that they need to provide value to their real prospects, the people who love network marketing and the idea of creating residual income. Understand that your success in any endeavor will come from making people realize that you are the person they want to work with.

The other key secret is don’t be needy, you will be much more attractive to your prospects when they think you don’t need them.

People can join your MLM company with any number of distributors, your marketing should focus on making them want to join you. Once you start implementing some of these basic concepts into your business, you’ll open up a whole new world of possibilities for yourself and your downline.

If you’d like to learn more about how to build your MLM or direct sales business using the internet, just head over to my web site, because the steps you take to today can reap huge rewards for you tomorrow.

The 5 Best Offline Marketing Tactics

Without some sort of marketing plan, most businesses are unable to attract new customers and boost their income. Some forms of advertising are more effective than others, depending on a company’s location or industry. Each business has to choose which methods are the most effective attracting customers and producing a high conversion rate to sales. Some of the most effective forms of offline advertising are TV, promotional labels, sign spinners, billboards and direct mail. A combination of methods and testing productivity is the best way to find out what works. Here’s a look at five of the best offline marketing tactics and what they involve.

Direct Mail

The most popular forms of direct mail advertising are postcards, flyers and newsletters. Advertisers use bulk mail rates and zip code targeting for a strong return on investment (ROI). Merchants can include promotional codes and specific discount specials on direct mail advertisements to track effectiveness. Coupon packs shared with several other merchants in the same region are practical for businesses on a tight marketing budget. Barclays Capital projects advertisers will spend about $25 billion on direct mail advertising in 2012.

Sign Spinners

Sign spinning is a one-on-one advertising technique that combines extreme sports with signs and street performing. Individuals do tricks and stunts with lightweight sign boards to attract attention for local businesses and events. Those passing by the sign spinners stop to watch the performers and ideally become customers of the sign spinners’ sponsors. According to AArrow Advertising, sign spinning was introduced into the offline marketing scene by AArrow founder Max Durovic in 1999 as a derivative of sign holding. It is now performed by advertising companies worldwide.

Television

The popularity of TV commercials is no accident. According to Nielsen Media Research, 98 percent of American households own at least one TV. With saturation in nearly every household, the average American will watch at least 2 million TV commercials by age 65. Barclays Capital estimates that TV advertisers will spend $60 billion in 2012.

Billboards

According to Advent Visual Advertising, more than 66 percent of billboard viewers make their shopping decisions while they’re in a vehicle. Nearly 75 percent of those who view billboards go shopping on their way home from the office. This gives billboard advertisers a chance to appeal to the consumer’s need to make decisions on the go.

Promotional Labels

One cost-effective marketing method that leaves room for creativity is the use of promotional labels. A label can say anything and go anywhere. For example, labels emblazoned with the company’s name, logo, address, phone number and web address are ideal for sticking to the outside of boxes and envelopes for shipping orders. Handouts at trade shows, open houses and catered events might feature a simple message or a logo and web address. Retail businesses often use promotional labels as decorative seals for gift boxes and gift bags. Another option is to print the name and date of a sale or special event on promotional labels and post them on bulletin boards everywhere in town. Or perhaps you just want to give out free samples of your brand new hot sauce.

Some businesses use offline advertising tactics to drive people to their websites, while others use them to attract new customers or sell goods and services directly to clients. Successful companies use a combination of promotional labels, billboards; TV, sign spinners and direct mail deliver their message to a variety of potential customers.

A Sample Marketing Plan For Your Offline Business

If you want to earn a lot of money, you need to focus more on your marketing plan. This is the absolutely the most important part of selling your products and services. The business plan that you created when starting your business is totally different than how the marketing plan that you create will be.

You see your business plan contains everything that an investor will want to know before they hand you out a loan for your business. But your actual marketing plan is something that you should be doing to carry out the plans that is in your business plan. Your marketing plan should include things like the cost of advertising, your cost per lead, and your cost per sale.

This is something that you will want to focus on if you want to stay in business for the long haul. Your marketing plan will need to be written out so that you can follow everything to the “T”. In fact, here’s a sample marketing plan that I would like to give to you:

Monday: Run a display ad
Tuesday: Make new connections at the chamber of commerce
Wednesday: Go online and find a forum and participate
Thursday: Run some joint venture campaigns
Friday: Start running PPC campaigns
Saturday: Create a backend offer to your past customers
Sunday: Write an article and submit it to the article directories
Monday: Repeat the process

This simple marketing plan will get you on the road to success. Feel free to modify this plan if you think it can be improved, or simply just try it out the way that it is written above. This will definitely get you on the right step towards marketing your products and services.

If you want to see more sales from your business, then follow the tips above. This simple marketing plan will help you to get more done within your day, all while spending a lot of time on the golf course on a daily basis. You need to set up your business so that it can be put on autopilot, and you can run these ads day after day after day.

Since you’re more than likely operating as a one-man unit, you shouldn’t take a long time to put these techniques into use. You only have so much time in a day to perform the laborious tasks listed above – but it’s something that you should consider using in your business.

Hopefully you will use these tips to have the kind of success that you definitely want in your business. The more you look at your marketing strategy, the more you’ll be able to see and change what’s working, and what isn’t working.

Using all of these techniques will help you to boost your sales and profits in a hurry. I think there are still ways that you can use to boost your overall sales and profits using the techniques in this article – so don’t think that it couldn’t work for you.

Good luck with using these strategies to earn the amount of money that you could be making with your sales and profits.