Direct Mail Marketing: How the Internet Can Help It Succeed

It was in the late ’90s when internet was introduced to the public though it has been around since 1980′s and it was only used by the military. With the presence of internet they say that it is the end of direct mail. But over the years, what they have predicted seems not going to happen. Instead with the presence of internet, direct mail is getting high response rate because of the help of online marketing.

Nowadays, with the help of direct mail, business owners and online marketers can get their targeted prospects to visit their sites and register online and even sometimes ending in purchasing the product or availing the service offered to them. With the tremendous response rate they are getting, direct mail has been reborn and it is used to capture the attention of the clients and motivate them to get online and visit the sites. Now online marketers have realized that they don’t have to spend so much money to advertise in the net for the branding of their company. They have learned that to be able to sell their products and services they have to take a direct response approach to their clients.

How the Internet Is Shaping Direct Mail

There are guidelines to follow in order to increase your response rate.

1. Emphasize your offer: Give offers that have value to your prospect clients. This is how online marketing works. One way that could do is to give some items for free. For quite a time it has been a practice to give free items to your prospect clients, but recently before giving something you should study first if it really works for you. You must test and keep records of the different offers that you’ve been giving. Whatever offer is giving your a high response rate and generating more sales with a lifetime value then that will be the offer you will use for your direct mails.

2. Think differently for your component package: the old style of direct mail package which includes letter, brochure, response form and BRE may be known to be dead for all but some of its categories still work until now. If your objective is to attract consumers to view your website, then the best thing you may do is to send postcards and self mailers. If you are also using the B-to-B application, the best thing you may do is to have a personalized letter which contains a personalized URL (first initials/first name/last name). This process is known to get a high response rate of about 50 percent or greater.

3. Stimulate your landing pages. A surface which offers traction is what we call a landing page and we have always had those in direct mails. All the parts of the direct mail; the top of the letter, the front cover and perhaps the overleaf on the brochure are places where the reader may gain traction and get into the rest of the package. The gap between marketer’s site and the original motivator like SEM, copy, e-mail, and banner ad is bridged by the landing page. It shows the reason why the clicker should continue. What kind of concept do you think is closest to this? It is the Johnson box. Your letter will work better if you will think of it as your landing page for the package.

4. Make your copy short. Although long copy still works, it only does in certain applications. To name a few are; investment newsletters, health newsletters, and vitamin supplement. In our fast pace life today shaped by our time online and text messaging, consumers already do not have the patience to read long texts. Because of which, most direct mail copy is now shorten for over ten years. But, interestingly, if you try to send out a package on a high-ticket item, your site will often be visited by consumers who would want to dig deeper on some points.

5. Pump up immediacy. You should think about shortening the deadlines in your mail packages. Since online is all about NOW, certain sites’ sale prices usually expire in hours or sometimes just for minutes. Think of giving deadlines not for four weeks or more from the mail date but ten days but 10 days for the first class mail and below three weeks for standard mail.

6. Improve your “shopping cart”. You would not want to flop at a certain moment when you already spent a lot of fortune to get customers right? Online marketers found the abandon rates for their shopping carts really horrifying. Like what is mentioned above, they were spending a lot to attract consumers through their site only to flop. Though the smart marketers were able to solve the cart abandonment problem and were able to survive, still the sad fact remains that the rest still needs to improve in this area.

7. Consider multiple efforts. There is a big cost difference between the use of multiple efforts in e-mail marketing and direct mail. The e-mail marketers will do nothing but to release blasts to high-potential prospects and customers but in direct mail, they do not mail their customers or prospects that often. For example, fundraisers think that they are hitting their donors too often but actually they are not, and that is shown in some surveys. People involved in direct mail marketing should be keen observers on things that are happening in the business world especially online and they will surely learn new things which can improve their marketing strategies.

Online marketing is not a hindrance to direct mail marketing nor vice versa. Both can work hand in hand in boosting the direct marketing campaign to generate more sales and profit.

5 Steps to Attracting Wealth in Your MLM or Direct Sales Business

As you read this article you will begin to realize there may be some crucial elements missing from how you build your MLM business.

Step 1: Realize that you are not your MLM.

What does this mean you might ask? It means that you are your business, not your company or products.

Step 2: You get what you focus on.

You should always focus on attracting leaders to you, not just your average Joe opportunity seeker. Opportunity seeker leads are not a good target market because most of them don’t have what it takes to succeed. Focus on helping the people who show you they are serious and deserve to be helped.

If you were starting a health club you wouldn’t contact musicians to help you launch your business would you?

Step 3: Ditch your “names list” of friends and family, they are not your prospects. Your friends can sometimes try to bring you down. Have you ever heard the saying “you’re only as rich as the 10 people you most frequently associate with”?

Having a target market of people who have a sincere desire to expand their personal wealth is a major key to your success. Cold calling leads from a list or trying to recruit every waiter in town is one of the reasons why 97% of network marketers fail.

Step 4: Use direct response style internet marketing and offline marketing techniques.

Internet marketers are savvy entrepreneurs who sell with emotion. People buy with emotion and justify with logic. This is an age old bit of sales wisdom that you can take straight to the bank.

Step 5: Believe that what you are selling is of value and provide value to your prospects. Give more back than your expect to receive and you will receive more that you ever gave.

A lot of network marketers are so busy pushing the dream to the wrong people, they fail to realize that they need to provide value to their real prospects, the people who love network marketing and the idea of creating residual income. Understand that your success in any endeavor will come from making people realize that you are the person they want to work with.

The other key secret is don’t be needy, you will be much more attractive to your prospects when they think you don’t need them.

People can join your MLM company with any number of distributors, your marketing should focus on making them want to join you. Once you start implementing some of these basic concepts into your business, you’ll open up a whole new world of possibilities for yourself and your downline.

If you’d like to learn more about how to build your MLM or direct sales business using the internet, just head over to my web site, because the steps you take to today can reap huge rewards for you tomorrow.

The Swiss Army Knife of Marketing Tools

One Medium. One Result.

As the casino marketing authority for your property, you’ve got numerous tools at your fingertips to drive incremental revenue and visits. You have numerous ways to spread the gospel about your brand. You’ve utilized a barrage of techniques to broadcast last minute offers to your database to fill empty seats. You’ve dug deep and initiated one program short of infinity to gain new acquisitions. All these programs and you haven’t used the same medium to fulfill all these multiple needs.

I Spend Therefore I Am.

There is actual sanity and an in-depth process to your media buying savvy. You know, billboards are for branding, directions and reminders. Direct mail drives incremental visits, rewards player loyalty and is incredibly measurable. Radio spots strike a chord with your guests, “Oh yeah, that’s the Little River Band, I forgot how many great songs they had.” Email is the “go-to because everyone else is doing it, cost-effect way to measure and push” offers and sell those last minute unused inventory items. And you know. They all work. They all work in their quirky little ways. You’ve learned how to balance between your buys and not over saturate your spending in one area.

But, have you become so good at it that you’re now complacent? What if you were asked, “When was the last time one of your players carried your billboard into your competitor’s casino floor?” What? “How many of your players have their mail delivered to the casino down the street?” Ok, you’ve got me a little worried now. Well, what would happen if you could make this a reality? Think about that. Your players being able to receive all your offers, marketing communications and positioning your brand in front of them, whether they’re getting their hair done or pulling a slot at someone else’s casino. No, I’m not from the future.

Take a Stroll Outside of the Marketing Box.

Walk with me here and let’s chat. What’s the common denominator in all those hard-earned media buying and direct response marketing plans? Two things. The player must either be at home to receive their email, direct mail and perhaps hear a radio spot. Or, They must be traveling on a route you hope has one of your billboards while tuned into a radio station you selected at the exact moment your ad is playing. What are the chances of the latter happening? Slim. But, we all justify the spend don’t we? Yet, when it comes time to roll out a text messaging or mobile marketing campaign, so many CFOs, GMs and Marketing VPs will first ask, “How much incremental revenue and visits will be gained?”

If only they could see the actual beauty of a hand held billboard of one of your branding campaigns right under the roof of your competitor. Or the simplicity of receiving an offer while shopping for dog food and being able to redeem it at the casino on their way home within the hour. Or one of your VIPs answering a short survey from her phone and having her response calculated real-time and an offer sent back immediately tailored to her response. Or you knowing your competitor is giving away that cute little stuffed collector’s item between 4 and 6, and you just sent out a text stating between 3 and 7 tonight you’ll earn… Or knowing that 99% of all your texts are getting read, maybe not redeemed, but read. That’s the flexibility of mobile marketing.

RonCo Has Nothing on You.

It’s a branding campaign, it’s a measureable-segmented offer campaign, it’s a real time survey tool, it’s a send-to-my-friends look what they’re doing for me campaign. Wow, it almost sounds as good as a bottle and jar cutter or a pocket fisherman! Or as cutting edge as a Swiss Army Knife marketing tool!