Running a Successful MLM or Direct Sales Home Business

A lot of people jump into Multi Level Marketing (MLM) or Direct Sales because it offers them a chance to have their own business at relatively inexpensive startup costs. Most MLM or Direct Sales businesses allow the would-be entrepreneur to come in at anywhere from $100 or less, to a few thousand dollars. Which is a drop in the bucket when compared to trying to start a franchise which can start off on the low end at around $75,000 or more.

In my case I had a burning desire to be my own boss. I literally HATED the thought of working for someone else. I loathed the idea of having to ask someone to take a day off, to live MY life. My problem was I had no product no service and no ideas. I felt trapped. Actually as a Network Engineer I had a service but it was not something that I liked to do, so I knew it would not be a viable business for me to promote. I remember going to the bank to see what type of loan I could get to start up a franchise. The loan officer was actually an acquaintance of mine from college. When I submitted my paperwork he looked at me like I was an alien and said… “Wow! You make good money why do you want to start your own business?” In my mind I’m thinking “Why do you want to have your life controlled by your manager, boss or whomever?”

Before I go too far off on a tangent let me get back to the point of the article…

I have compiled some tips that I have used to run my business successfully. Keep in mind there are many schools of thought on this subject. I have listed below some things that have helped me maintain my focus and operate successfully.

1. Do your Due-Diligence!! If your planning on starting a franchise, or joining an MLM or doing Direct Sales make sure you research the company’s track record. Are they reputable? How long have they been in business? Are there any lawsuits pending on them for false claims or bad business practices? What kind of support will they offer you in running your company or selling their product?

2. Know your product and be proud of whatever product or service you are providing. You have to be willing to stand behind your product. Remember, when your doing your own business you don’t have that huge corporate company to hide behind. If your offering junk people will be linking that junk directly to you personally. It is hard to overcome a bad rep.

3. Run your business like a business! I cannot stress that one enough. Many people doing MLM or Direct sales don’t often achieve success because they do not put enough work into it. Act as if you are an employee of yourself, then think.. Would I pay myself for the work and effort I put in today? If you were working a 9-5 would your boss tolerate the effort or amount of work you did? This is very important in the beginning stages. Once you get your business up and going, you can then put it in to cruise control.

4. Stay Excited! If your not excited about what your doing odds are you will not stick with it long enough to achieve success. When most people don’t see that immediate success they lose the excitement that they had when they first started, with that they lose focus and desire then end up giving up.

5. Know what you want to accomplish every day. Write your goals for the day down if you have to. For example…

a. Ship orders.

b. Place 3 ads today

c. Send follow up emails to leads I spoke with yesterday

d. Call 30 leads

e. Come up with 2 new ways to market my product/service.

6. Look towards the future, vision your success. Some things that may keep you focused are… thinking about what you will do when you achieve mass success. Think about what kind of house you will buy. Will you go for the Ferrari or the Lamborghini, or whatever your dream car is. Also think about the people in your life you will be able to help. Will you pay off your parents home and your kids and school loans?

Direct Mailing: How Salons Are Losing Money By Not Using It

Salons are probably the most interesting industries. They have one of the highest turn over rates in terms of job longevity and both business growth. As many television shows have made the beauty business a laughable industry that is constantly seeking room for improvement, many salons are missing out on a very intricate piece of marketing that can save them both time and money in the long run.

Most salons already incorporate some type of mailing tactic to both their current customers and new prospects. However, many of these salons mail out their communication in a way that both be more affordable, as well as easier on them. By not saving money, they are losing it, and losing it when they need it most. Below are ways that salons are losing money by not incorporating direct mail, and what they can do about it to solve the issues.

All-in-One Printer – Many salons go to three different spots – one to design their postcard, one to print it, and one to mail it. Look for a printer that offers not only high quality print services, but also offers the customer design services and direct mail. This allows your campaign to both be efficient and cost-effective as most of the time it is cheaper to go to a one-stop shop as opposed to going to three different spots.

Design – Many times salon designs on postcards can be quite similar, thereby losing their voice in the shuffle of the highly competitive beauty business. This can pose a serious issue when your salon is trying to have a unique voice. As a result, express the uniqueness of your salon by including it on your postcard. This will not only allow you to simplify your messaging but also allow you to send out your messaging quickly and effectively.

Not enough communication – The lack of communication between salon and clients will be sure to hurt any business. It is extremely important that you keep the lines of communication open at all times. That is why you should send postcards frequently, but only when there is good reason. For example, a bi-annual sale, birthday wishes, holiday greetings and special company news are all great reasons.

Direct mail is something that is important to all businesses, but especially salons. So be sure that your direct mail marketing campaign is both effective and cost-effective.

Get the Results Your Business Needs With SEO Article Marketing

Any business that is serious about marketing their brand and increasing profits knows that the internet is the way to go. And one of the best tools available to achieve both of these goals is article marketing. Article marketing is a very effective way to increase your company’s online presence and overall success. Submitting high quality, search engine optimized (SEO) content to top-tier article submission sites allows you to market directly to your target audience while building credibility at the same time, not-to-mention that it is free.

Promote Your Unique Selling Point

As a business owner, it is important to remember that your clients are looking for products and services that will serve as solutions to their problems. So the question you must always answer (overtly or covertly) is: what makes your products and services better than your competitors?

Article marketing allows you to demonstrate your company’s USP and to promote stronger engagement on your website or blog- all while increasing your:

  • Authority
  • Exposure
  • Traffic
  • Lead generation
  • Sales
  • Backlinks
  • Return on investment

In addition to generating targeted traffic and conversions, using article marketing is also one of the best ways to:

  • Build subscriber lists for newsletters, e-zines, special reports and e-books
  • Conduct test marketing
  • Reveal promotional offers

Allow Your Words to Work for You

By combining the latest in relevant information, carefully analyzed keywords, and an engaging tone that is reflective of your business’s personal brand, you can make article marketing a lucrative and cost-effective tool in your company’s online marketing arsenal.