Running a Successful MLM or Direct Sales Home Business

A lot of people jump into Multi Level Marketing (MLM) or Direct Sales because it offers them a chance to have their own business at relatively inexpensive startup costs. Most MLM or Direct Sales businesses allow the would-be entrepreneur to come in at anywhere from $100 or less, to a few thousand dollars. Which is a drop in the bucket when compared to trying to start a franchise which can start off on the low end at around $75,000 or more.

In my case I had a burning desire to be my own boss. I literally HATED the thought of working for someone else. I loathed the idea of having to ask someone to take a day off, to live MY life. My problem was I had no product no service and no ideas. I felt trapped. Actually as a Network Engineer I had a service but it was not something that I liked to do, so I knew it would not be a viable business for me to promote. I remember going to the bank to see what type of loan I could get to start up a franchise. The loan officer was actually an acquaintance of mine from college. When I submitted my paperwork he looked at me like I was an alien and said… “Wow! You make good money why do you want to start your own business?” In my mind I’m thinking “Why do you want to have your life controlled by your manager, boss or whomever?”

Before I go too far off on a tangent let me get back to the point of the article…

I have compiled some tips that I have used to run my business successfully. Keep in mind there are many schools of thought on this subject. I have listed below some things that have helped me maintain my focus and operate successfully.

1. Do your Due-Diligence!! If your planning on starting a franchise, or joining an MLM or doing Direct Sales make sure you research the company’s track record. Are they reputable? How long have they been in business? Are there any lawsuits pending on them for false claims or bad business practices? What kind of support will they offer you in running your company or selling their product?

2. Know your product and be proud of whatever product or service you are providing. You have to be willing to stand behind your product. Remember, when your doing your own business you don’t have that huge corporate company to hide behind. If your offering junk people will be linking that junk directly to you personally. It is hard to overcome a bad rep.

3. Run your business like a business! I cannot stress that one enough. Many people doing MLM or Direct sales don’t often achieve success because they do not put enough work into it. Act as if you are an employee of yourself, then think.. Would I pay myself for the work and effort I put in today? If you were working a 9-5 would your boss tolerate the effort or amount of work you did? This is very important in the beginning stages. Once you get your business up and going, you can then put it in to cruise control.

4. Stay Excited! If your not excited about what your doing odds are you will not stick with it long enough to achieve success. When most people don’t see that immediate success they lose the excitement that they had when they first started, with that they lose focus and desire then end up giving up.

5. Know what you want to accomplish every day. Write your goals for the day down if you have to. For example…

a. Ship orders.

b. Place 3 ads today

c. Send follow up emails to leads I spoke with yesterday

d. Call 30 leads

e. Come up with 2 new ways to market my product/service.

6. Look towards the future, vision your success. Some things that may keep you focused are… thinking about what you will do when you achieve mass success. Think about what kind of house you will buy. Will you go for the Ferrari or the Lamborghini, or whatever your dream car is. Also think about the people in your life you will be able to help. Will you pay off your parents home and your kids and school loans?

5 Steps to Attracting Wealth in Your MLM or Direct Sales Business

As you read this article you will begin to realize there may be some crucial elements missing from how you build your MLM business.

Step 1: Realize that you are not your MLM.

What does this mean you might ask? It means that you are your business, not your company or products.

Step 2: You get what you focus on.

You should always focus on attracting leaders to you, not just your average Joe opportunity seeker. Opportunity seeker leads are not a good target market because most of them don’t have what it takes to succeed. Focus on helping the people who show you they are serious and deserve to be helped.

If you were starting a health club you wouldn’t contact musicians to help you launch your business would you?

Step 3: Ditch your “names list” of friends and family, they are not your prospects. Your friends can sometimes try to bring you down. Have you ever heard the saying “you’re only as rich as the 10 people you most frequently associate with”?

Having a target market of people who have a sincere desire to expand their personal wealth is a major key to your success. Cold calling leads from a list or trying to recruit every waiter in town is one of the reasons why 97% of network marketers fail.

Step 4: Use direct response style internet marketing and offline marketing techniques.

Internet marketers are savvy entrepreneurs who sell with emotion. People buy with emotion and justify with logic. This is an age old bit of sales wisdom that you can take straight to the bank.

Step 5: Believe that what you are selling is of value and provide value to your prospects. Give more back than your expect to receive and you will receive more that you ever gave.

A lot of network marketers are so busy pushing the dream to the wrong people, they fail to realize that they need to provide value to their real prospects, the people who love network marketing and the idea of creating residual income. Understand that your success in any endeavor will come from making people realize that you are the person they want to work with.

The other key secret is don’t be needy, you will be much more attractive to your prospects when they think you don’t need them.

People can join your MLM company with any number of distributors, your marketing should focus on making them want to join you. Once you start implementing some of these basic concepts into your business, you’ll open up a whole new world of possibilities for yourself and your downline.

If you’d like to learn more about how to build your MLM or direct sales business using the internet, just head over to my web site, because the steps you take to today can reap huge rewards for you tomorrow.

Internet Marketing Online Business Focus

And what will you be doing to succeed in your internet based business ? You will be drumming up business and planning strategies for making sales. Without sales, you will have no income so this is one area where your direct efforts affect the bottom line. The most important aspect of any business, whether online or not, is the effectiveness of your sales strategy.

Internet marketing is a little different than regular sales marketing in that you have the potential to reach a vast number of people quickly with your product or service. However, the competition is also very high and you will need to make sure you use sound business strategies for an online business to bring customers in and keep them.

The things you will be working on are:

Determining your business focus.

Locating your potential customers.

Actively soliciting sales for your website.

Networking with other businesses or forums to increase traffic.

Listing your online business with online directories.

Evaluating how well your SEO and social networking campaign are going.

Checking out your competitors for useful strategies.

Changing strategies that aren’t working and researching new ones.

Keeping track of financials and making sure you have good cash flow.

Expanding your offerings and growing your business.

Face it, you are now the CEO of your organization, however small or large it may be. It’s up to you to be the spokesperson, the sales force, and the auditor of your company’s progress. Whether your company succeeds or fails is directly related to your ability to juggle expenses and sales and to fulfill the demand without losing control of the business model.

PRICE

Now, you might think that good sales have everything to do with price. Actually, most people do not make a decision to buy based on price unless you are in a market where the product is already well known and indistinguishable from vendor to vendor. When marketing a service or product that is unique or better than average, you should price it accordingly.

POOR SALES

If you have too few sales, you obviously are not providing a service that customers find value in or your sales program is inadequate. You can modify the product or service or you can educate the customer. Discuss the benefits of your particular product or service.

If you are selling the product and not the benefits, they will not be able to distinguish it from a variety of other similar products on the Internet. You have to show why your product directly benefits the consumer more than other products online.

UNEXPECTED HIGH DEMAND

If you suddenly get singled out by a news agency for some remarkable product or service you are offering, it can also spell problems if you haven’t planned for that contingency. If you cannot fulfill all the orders that come to you or your site goes down because there are too many visitors, you will lose business and you will lose precious credibility. Without credibility on the Internet, you might as well be a person with a sandwich board standing on the corner of a busy intersection advertising a free car wash.

Nobody believes you and you make a fool of yourself. You should plan for the contingency of unexpected high demand.

Leon Edward Helps people to start, grow legitimate Internet Based home business income with business structure, small business legal service information, step by step guides and online business training articles, reviews, marketing blog and newsletter… with legitimate business ideas and opportunities.