Postcard Marketing – Top 10 Advantages of Using Postcards

Whether you sell lemonade or build skyscrapers, in order to be successful in business, you need customers. You can get customers through a variety of marketing programs, but we think that postcard marketing is one of the best kept secrets to growing your company.

Check out our 10 advantages below…

1. Postcard marketing is affordable and scalable. Even for the smallest of businesses. Did you know it would only cost you less than $3 in postage to communicate directly to your customer once a month for a whole year! If you get on a consistent mailing schedule, they’ll expect to hear from you and you’ll be at the top of their mind.

2. When you’re marketing with postcards the only people who see it is you and your prospects. This is important, because you can test special promotions without your competition knowing. Do you have a special that’s creating a lot of interest? If you advertise it publicly, your competition knows exactly what you are up to and may copy it.

3. Postcards are trackable. Make multiple postcard promotions and see which one generates the most interest. Make your postcard worth something so your customers will bring the postcard back into your store. They may even save it on the fridge and use it when they are ready. With trackable codes, you may notice that you’re still getting business from a postcard mailed months prior!

4. Postcards are versatile. During a single mailing you can both farm new prospects and remind prior customers that you’re still in business. With digital printing, your postcards messages can vary from card to card and market to market.

5. Your printed postcards can “brand” you and your business in ways that most marketing materials cannot. You don’t have to print postcards just to mail them. You can use your postcard as flyer, product brochure, RSVP card, or use it as a newsletter. You can use it for a variety of promotions AND still mail it. Printed postcards really are a multi-faceted marketing tool.

6. Testing an offer with postcards is easy. Just send your card to a small group of people and see how many respond. Tweak the offer or the price, and try again. Once you’re satisfied with the results, it’s time to roll out a bigger mailing! You can’t do that with a newspaper insert, or a magazine ad.

7. Postcards get read even if they get thrown away. How many times have you received a letter from a company you don’t recognize and just toss it into the garbage? A postcard will stand out in the mail with bright colors and get read by the recipient even if they aren’t interested in what you are offering. Did you know that USPS has shown that, on average, only 14 percent of letters get read? On the other hand, postcards have a 94 percent read-through ratio.

8. Postcards are easy to use and cost less than other direct mail programs. When preparing a mailing, the only costs are printing and mailing services. When mailing a letter, there are additional costs to fold and insert the letter. For postcard direct mail you get a superior product mailed for less money!

9. Postcards are a tangible piece of your brand. Unlike Online marketing your customers can determine the quality of your company by the quality of your marketing piece. What does your print materials say about you?

10. With postcard direct mail you can save as much as 70% off of the cost of a stamp. By bar coding addressed mail (which we can do for you) we can reduce postage costs down to as low as 13.9 cents saving you over 30 cents off the cost of a stamp. With those kinds of savings, you are able to design, print and mail and still have money left over. When using direct mail postcards in quantities of over 200, don’t ever pay retail for postage again!

Whether you are mailing 200 postcards or 200,000 we think that postcard marketing is a no brainer.

Common Automotive Terms And What They Mean

Engine: The engine is the heart of your car. It is responsible for converting gasoline into mechanical energy, which then powers the car’s wheels. The engine has many different parts, including the cylinders, pistons, crankshaft and camshaft. The engine needs to be kept in a well-maintained condition through regular car service in Wellington if you want your car to sun smoothly and without any problems.

Transmission: The transmission transfers power from the engine to the wheels. It does this by using gears to change the engine’s speed and torque. There are several types of transmissions, including manual, automatic and CVT. Newer cars, including luxury models, have automatic transmission or Tiptronic transmission, which uses both manual and automatic. Hence when getting luxury cars serviced and maintained, make sure you go to someone who is experienced in European car service in Wellington.

Suspension: The suspension system is responsible for absorbing bumps and shocks from the road. This helps keep you comfortable while driving and also improves the car’s handling. There are two main types of suspension systems; McPherson struts and double wishbone.

Brakes: The brakes are what stops your car when you hit the brake pedal. They consist of a set of discs or drums that rotate with the wheels. When you press on the brake pedal, these discs or drums come into contact with a pad, which then slows down the wheel.

Lugnut: A lugnut is a type of nut that is used to fasten a wheel to a car. Lugnuts come in different sizes, and they are usually tightened with a wrench.

Wheel bearing: A wheel bearing is the part of a car’s axle that supports the weight of the wheel. Wheel bearings can wear out over time, which can cause problems with the car’s steering or braking systems.

CV joint: CV joints are parts of the car’s driveshaft that allow it to flex and pivot. CV joints can also wear out over time, which can cause problems with the car’s acceleration or braking systems.

Oil pan: The oil pan is a part of the car that collects oil as it circulates through the engine. The oil pan usually has a drain plug so that the oil can be drained out when it needs to be replaced.

Timing belt: The timing belt is a belt that connects the crankshaft and camshaft in the car’s engine. The timing belt helps to synchronize the movement of these two parts, which is necessary for the engine to run properly.

Thermostat: The thermostat is a device that regulates the temperature of the car’s engine cooling system and is very important for keeping the engine running at a consistent temperature.

Valve cover: The valve cover is the part of the engine that covers the valves. The valve cover is usually made out of metal and has an oil seal around it to keep oil from leaking out.

Oil filter: The oil filter is a part of the car that filters out impurities from the engine oil. The oil filter is usually located on the side of the engine near the oil pan.

Cylinder head: The cylinder head is the part of the engine that covers and seals the cylinders. The cylinder head also has intake and exhaust ports which allow air and fuel to enter and exit the cylinders.

Intake manifold: The intake manifold is the part of the engine that directs air into the cylinders. The intake manifold also has runners which direct air towards each individual cylinder.

Header: A header is a performance part that replaces the stock exhaust manifold. Headers are typically made from stainless steel and have tubing that is bent into a specific shape. Headers improve engine performance by allowing the exhaust gases to exit the cylinders faster.

Catalytic converter: A catalytic converter is an emission control device that converts harmful emissions into less harmful emissions.

EGR valve: The EGR valve is a component of the emission control system. The EGR valve recirculates exhaust gas back into the intake manifold to reduce oxides of nitrogen (NOx) emissions.

Throttle body: The throttle body is the part of the fuel injection system that controls the amount of air entering the engine. The throttle body is located between the air filter and the intake manifold.

Mass airflow sensor: The mass airflow sensor is a device that measures the amount of air entering the engine. The mass airflow sensor sends this information to the ECU, which uses it to calculate how much fuel to inject into the cylinders.

Oxygen sensors: Oxygen sensors are used in conjunction with the catalytic converter to monitor emission levels. The oxygen sensors send information about the concentration of oxygen in the exhaust gas to the ECU.

Ignition coil: An ignition coil is an electrical component that generates high-voltage electricity for spark plugs. An ignition coil consists of two coils of wire, a capacitor, and a resistor.

Spark plugs: Spark plugs are used to ignite the air/fuel mixture in the cylinders. A spark plug has two electrodes, a centre electrode and a ground electrode. The centre electrode is connected to the high-voltage ignition coil, while the ground electrode is connected to the engine block.

Exhaust manifold: The exhaust manifold is the component of the engine that collects the exhaust gas from the cylinders and directs it to the exhaust pipe. The exhaust manifold is made up of a series of tubes that channel the exhaust gas from each cylinder to the next.

Exhaust pipe: The exhaust pipe is the component of the vehicle that carries away the exhaust gas from the engine. The exhaust pipe is typically made out of stainless steel or aluminium alloy.

It is very important that car owners get their cars services regularly in order to ensure that their car is running smoothly. One of the most important services that your car needs on a regular basis is an oil change. An oil change is when the old oil in your car is drained and replaced with new oil. This service helps to keep your engine running smoothly and prevents it from seizing up. It is also important to replace your air filter every few months, as this will help your engine run more efficiently.

A tune-up is another important service that your car needs on a regular basis. A tune-up includes replacing the spark plugs, wires, cap and rotor. It also includes cleaning or replacing the air filter and changing the fluids in the transmission, brake system and power steering system.

If your car experiences any problems while you are driving, it is important to know what those problems might be. The best way to do this is to familiarize yourself with some of the most common automotive terms.

Get the Results Your Business Needs With SEO Article Marketing

Any business that is serious about marketing their brand and increasing profits knows that the internet is the way to go. And one of the best tools available to achieve both of these goals is article marketing. Article marketing is a very effective way to increase your company’s online presence and overall success. Submitting high quality, search engine optimized (SEO) content to top-tier article submission sites allows you to market directly to your target audience while building credibility at the same time, not-to-mention that it is free.

Promote Your Unique Selling Point

As a business owner, it is important to remember that your clients are looking for products and services that will serve as solutions to their problems. So the question you must always answer (overtly or covertly) is: what makes your products and services better than your competitors?

Article marketing allows you to demonstrate your company’s USP and to promote stronger engagement on your website or blog- all while increasing your:

  • Authority
  • Exposure
  • Traffic
  • Lead generation
  • Sales
  • Backlinks
  • Return on investment

In addition to generating targeted traffic and conversions, using article marketing is also one of the best ways to:

  • Build subscriber lists for newsletters, e-zines, special reports and e-books
  • Conduct test marketing
  • Reveal promotional offers

Allow Your Words to Work for You

By combining the latest in relevant information, carefully analyzed keywords, and an engaging tone that is reflective of your business’s personal brand, you can make article marketing a lucrative and cost-effective tool in your company’s online marketing arsenal.