Direct Mailing: How Salons Are Losing Money By Not Using It

Salons are probably the most interesting industries. They have one of the highest turn over rates in terms of job longevity and both business growth. As many television shows have made the beauty business a laughable industry that is constantly seeking room for improvement, many salons are missing out on a very intricate piece of marketing that can save them both time and money in the long run.

Most salons already incorporate some type of mailing tactic to both their current customers and new prospects. However, many of these salons mail out their communication in a way that both be more affordable, as well as easier on them. By not saving money, they are losing it, and losing it when they need it most. Below are ways that salons are losing money by not incorporating direct mail, and what they can do about it to solve the issues.

All-in-One Printer – Many salons go to three different spots – one to design their postcard, one to print it, and one to mail it. Look for a printer that offers not only high quality print services, but also offers the customer design services and direct mail. This allows your campaign to both be efficient and cost-effective as most of the time it is cheaper to go to a one-stop shop as opposed to going to three different spots.

Design – Many times salon designs on postcards can be quite similar, thereby losing their voice in the shuffle of the highly competitive beauty business. This can pose a serious issue when your salon is trying to have a unique voice. As a result, express the uniqueness of your salon by including it on your postcard. This will not only allow you to simplify your messaging but also allow you to send out your messaging quickly and effectively.

Not enough communication – The lack of communication between salon and clients will be sure to hurt any business. It is extremely important that you keep the lines of communication open at all times. That is why you should send postcards frequently, but only when there is good reason. For example, a bi-annual sale, birthday wishes, holiday greetings and special company news are all great reasons.

Direct mail is something that is important to all businesses, but especially salons. So be sure that your direct mail marketing campaign is both effective and cost-effective.

Common Automotive Terms And What They Mean

Engine: The engine is the heart of your car. It is responsible for converting gasoline into mechanical energy, which then powers the car’s wheels. The engine has many different parts, including the cylinders, pistons, crankshaft and camshaft. The engine needs to be kept in a well-maintained condition through regular car service in Wellington if you want your car to sun smoothly and without any problems.

Transmission: The transmission transfers power from the engine to the wheels. It does this by using gears to change the engine’s speed and torque. There are several types of transmissions, including manual, automatic and CVT. Newer cars, including luxury models, have automatic transmission or Tiptronic transmission, which uses both manual and automatic. Hence when getting luxury cars serviced and maintained, make sure you go to someone who is experienced in European car service in Wellington.

Suspension: The suspension system is responsible for absorbing bumps and shocks from the road. This helps keep you comfortable while driving and also improves the car’s handling. There are two main types of suspension systems; McPherson struts and double wishbone.

Brakes: The brakes are what stops your car when you hit the brake pedal. They consist of a set of discs or drums that rotate with the wheels. When you press on the brake pedal, these discs or drums come into contact with a pad, which then slows down the wheel.

Lugnut: A lugnut is a type of nut that is used to fasten a wheel to a car. Lugnuts come in different sizes, and they are usually tightened with a wrench.

Wheel bearing: A wheel bearing is the part of a car’s axle that supports the weight of the wheel. Wheel bearings can wear out over time, which can cause problems with the car’s steering or braking systems.

CV joint: CV joints are parts of the car’s driveshaft that allow it to flex and pivot. CV joints can also wear out over time, which can cause problems with the car’s acceleration or braking systems.

Oil pan: The oil pan is a part of the car that collects oil as it circulates through the engine. The oil pan usually has a drain plug so that the oil can be drained out when it needs to be replaced.

Timing belt: The timing belt is a belt that connects the crankshaft and camshaft in the car’s engine. The timing belt helps to synchronize the movement of these two parts, which is necessary for the engine to run properly.

Thermostat: The thermostat is a device that regulates the temperature of the car’s engine cooling system and is very important for keeping the engine running at a consistent temperature.

Valve cover: The valve cover is the part of the engine that covers the valves. The valve cover is usually made out of metal and has an oil seal around it to keep oil from leaking out.

Oil filter: The oil filter is a part of the car that filters out impurities from the engine oil. The oil filter is usually located on the side of the engine near the oil pan.

Cylinder head: The cylinder head is the part of the engine that covers and seals the cylinders. The cylinder head also has intake and exhaust ports which allow air and fuel to enter and exit the cylinders.

Intake manifold: The intake manifold is the part of the engine that directs air into the cylinders. The intake manifold also has runners which direct air towards each individual cylinder.

Header: A header is a performance part that replaces the stock exhaust manifold. Headers are typically made from stainless steel and have tubing that is bent into a specific shape. Headers improve engine performance by allowing the exhaust gases to exit the cylinders faster.

Catalytic converter: A catalytic converter is an emission control device that converts harmful emissions into less harmful emissions.

EGR valve: The EGR valve is a component of the emission control system. The EGR valve recirculates exhaust gas back into the intake manifold to reduce oxides of nitrogen (NOx) emissions.

Throttle body: The throttle body is the part of the fuel injection system that controls the amount of air entering the engine. The throttle body is located between the air filter and the intake manifold.

Mass airflow sensor: The mass airflow sensor is a device that measures the amount of air entering the engine. The mass airflow sensor sends this information to the ECU, which uses it to calculate how much fuel to inject into the cylinders.

Oxygen sensors: Oxygen sensors are used in conjunction with the catalytic converter to monitor emission levels. The oxygen sensors send information about the concentration of oxygen in the exhaust gas to the ECU.

Ignition coil: An ignition coil is an electrical component that generates high-voltage electricity for spark plugs. An ignition coil consists of two coils of wire, a capacitor, and a resistor.

Spark plugs: Spark plugs are used to ignite the air/fuel mixture in the cylinders. A spark plug has two electrodes, a centre electrode and a ground electrode. The centre electrode is connected to the high-voltage ignition coil, while the ground electrode is connected to the engine block.

Exhaust manifold: The exhaust manifold is the component of the engine that collects the exhaust gas from the cylinders and directs it to the exhaust pipe. The exhaust manifold is made up of a series of tubes that channel the exhaust gas from each cylinder to the next.

Exhaust pipe: The exhaust pipe is the component of the vehicle that carries away the exhaust gas from the engine. The exhaust pipe is typically made out of stainless steel or aluminium alloy.

It is very important that car owners get their cars services regularly in order to ensure that their car is running smoothly. One of the most important services that your car needs on a regular basis is an oil change. An oil change is when the old oil in your car is drained and replaced with new oil. This service helps to keep your engine running smoothly and prevents it from seizing up. It is also important to replace your air filter every few months, as this will help your engine run more efficiently.

A tune-up is another important service that your car needs on a regular basis. A tune-up includes replacing the spark plugs, wires, cap and rotor. It also includes cleaning or replacing the air filter and changing the fluids in the transmission, brake system and power steering system.

If your car experiences any problems while you are driving, it is important to know what those problems might be. The best way to do this is to familiarize yourself with some of the most common automotive terms.

Direct Mail Remains Unmatched for Real Estate Investing Lead Generation

Business Owners that sit back and watch emails fill with Real Estate leads are usually a result of direct mail. Direct Mail remains the #1 method of lead generation for our Real Estate Investment business. I can only tell you what has worked for businesses I have been a part of.

There are a some places on the web where you can sign up for some super-savvy direct mail campaigns, that combine the use of yellow personalized postcards, over-sized yellow postcards, yellow post-it notes, large handwritten-font yellow letters, etc. Their lists range from 60/90 Day Late, Pre-Foreclosure, Property Tax Delinquent, Bankruptcy Chapter 13, Free and Clear, Out of Area Owner, Expired Listings, Adjustable Rate Mortgages with Equity, Wholesale Properties, Multi-Family Properties with Equity, and much much more. Each piece of mail sent out to prospects is personalized by first and last name. Every investor who dabbles in direct mail knows the hassle of first buying a list, scraping the list, and then attempting to fulfill the order in an efficient manner. It isn’t likely that the goal of sending out 3000 mailers in a 3 to 5 day window will occur. Why not let someone find the list for you, scrape the list for you, and then mail the list for you. Absolutely EVERYTHING is “Done for You.” Find a site like this and I promise you will bring in over 100 leads per month through similar direct mail campaigns.

Understand that the time you spend doing all of the preparation to send out personalized post cards is actually losing your business money. The value here is in your time. Don’t waste your time because you NEVER get it back.