What is Email Marketing – How Spam Plays it Role and Direct Opt in Email Marketing

Email marketing is how to reach your target market in the most professional, efficient and successful way. It is not only a great way to send out newsletters, promotions, and eCards, but on the other hand it’s an excellent way to expand the reach of business announcements. For example, if you’re sending out a press release, you might only think about using a press release distribution site to do so. Which makes it a great and essential way to developing a great online presence.

Email marketing is where you broadcast your goods or services to prospective users/customers (including current ones) via the medium of email. Most companies seem to outsource their email marketing to “specialists” who will perform the work for you; broadcasting to your chosen/provided/purchased mailing list and providing the relevant statistics back to you.

It can also be used to improve the relationship between a business and its customers or to gain new customers. But just like any other form of communication, it was great until it was used and abused and now has to be approached in an entire different fashion. Anybody having a bad day can go ahead and click on the spam button and submit that complaint, but your chances are much lower if that recipient is not blinded by an email forcing an ad down their throat how you increase your brain size.

Spam and Email Marketing

Spamming is stupid and annoying, and companies engaged in the practice don’t have a clue about doing business online. There’s a gray area of spam too is where you’re automatically “opted-in” to receive sales messages when you reserve a hotel, rent a car, or make a purchase. Spam mailings are sent to internet-users without their permission on it. The email addresses often are collected illegally form different forums, guest books, and on-line billboards with a low protection quality.

So before you can use email marketing, make sure that the person you are marketing to is your qualified subscriber. And one way to know this is that you should send a confirmation email that the subscriber will click on a link to confirm that they want to receive emails from you. This way you won’t be reported as a spammer.

So basically permission in email marketing occurs when recipients have taken action to explicitly request you add them to your email address list. For example, your favorite restaurant is sending you permission email marketing messages after you give them your email address.

Direct Email Marketing

Direct email involves sending a promotional message in the form of an email. It might be an announcement of a special offer, for example. It can also be described as the process of sending targeted opt-in emails to your permission mailing list. With our direct email marketing software you can reach out and communicate with your customers using an easy, affordable and effective platform.

Email marketing is an inexpensive and easy way to communicate with your customers. It is also terribly ineffective for most organizations and easy to measure. You should know how to master email marketing communications with a comprehensive look at best practices and winning strategies for getting and keeping quality subscribers, increasing deliverability and open rates, writing good headlines and content, saving time, getting readers to take action and it will work wonders for you.